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Facebook 100-101 Exam Syllabus Topics:

Topic	Details
Topic 1	Identify how Meta protects user data privacy and common ad policies Identify mobile creative best practices
Topic 2	Determine the relationship between budget and estimated results Explain the process to set up an ad account
Topic 3	Identify the different Products that make up the Meta family of apps and services Communicate the value of the Meta Pixel
Topic 4	Identify settings available at the campaign, ad set, and ad level Identify the difference between an ad and a page post
Topic 5	Identify budget and scheduling options Identify target audience capabilities Establish Platform Presence
Topic 6	Identify the steps to establish a business presence on Facebook and Instagram Given a scenario, determine the appropriate ad formats
Topic 7	Explain the importance of matching business goals to Meta campaign objectives Determine the Meta campaign objective to achieve business goals
Topic 8	Explain how to measure the success of a campaign Explain the way Meta charges for ads and where the ads are shown
Topic 9	Explain the differences between the tools available to create and manage ads Identify the structure of a Meta campaign