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Oracle 1Z0-340-24 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Management & Import/Export | 14% | - Data standardization and prioritization - Contact/account fields, views and custom objects - Data import/export tools and automation |
| Topic 2: Branding, Deliverability & Email Management | 13% | - IP warming and deliverability setup - Email configuration, personalization and compliance - Subscription and preference management |
| Topic 3: Campaign & Program Automation | 12% | - Campaign Canvas configuration and usage - Program Builder and Program Canvas features - Automation logic and workflow design |
| Topic 4: Forms, Landing Pages & Tracking | 11% | - Tracking script and microsite setup - Landing page configuration and customization - Form creation, advanced techniques and external integration |
| Topic 5: Implementation Overview | 10% | - Prerequisite documents and required attendees - Major milestones and key deliverables |
| Topic 6: CRM Integration & Advanced Services | 13% | - Supported CRM integrations and components - Integration setup, troubleshooting and closed-loop reporting - Sales tools, reporting, lead scoring and AI capabilities |
| Topic 7: Security & Administration | 12% | - Company and instance settings - Asset permissions and contact-level security - User creation and security groups |
| Topic 8: Eloqua Fundamentals & Data Model | 15% | - Data enhancement and AppCloud usage - Platform architecture and core concepts - Data objects, relationships and data capture |
Oracle Eloqua Marketing 2024 Implementation Professional Sample Questions:
Question 1
When adding new custom object records, you upload a CVS file and leave "Uniquely Match on" data card set to (none). What is the expected behavior? (Choose the best answer.)
A. It will cause an error alert when you attempt to click "Finish" on the upload.
B. It will cause the custom object records NOT to map upon upload.
C. It will have the system default to uniquely matching on email address.
D. It will create possible duplicate custom object records.
Question 2
You have activated a new program on the Program Canvas to time stamp the "Most Recent Event Attendance" date field for event attendees. A segment has been created to pull in recent event attendees into the program. Upon review, you notice that the event attendees for a particular event are entering the program every day and being restamped.
What is the cause for this? (Choose the best answer.)
A. The segment was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
B. The Listener was created using a shared list and the Re-evaluation Frequency was set to 1 Day(s).
C. The Re-evaluation Frequency was not set upon activation and so it defaulted to 1 Day(s).
D. The "Allow contacts to enter the program more than once" check box was selected upon activation.
Question 3
Which feature is only available with the Premium Oracle Eloqua Branding and Deliverability package? (Choose the best answer.)
A. Branded image and links
B. Custom IP Routing
C. Dkim authentication
D. Branded DNS
E. Dedicated IP
Question 4
When making a copy of an email, which setting is NOT applied to the new email?
A. Reply-To Email Address
B. Email Footer
C. Email Group
D. From Name
E. Subject Line
Question 5
Which data source is NOT possible as a Listener feeder in Program Canvas? (Choose the best answer.)
A. pulling contacts into a program with unsubscribes in the last 24 hours
B. pulling contacts into a program only when lead score decreases
C. pulling contacts into a program from a step in program builder
D. pulling contacts into a program when a contact field value changes
E. pulling contacts into a program when they respond to a campaign
Solutions:
| Question 1 Answer: D | Question 2 Answer: B | Question 3 Answer: B | Question 4 Answer: E | Question 5 Answer: C |
