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Adobe AD0-E608 Korean Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Analysis and Reporting | - Workspace analysis and project creation - Segmentation and filtering concepts |
| Topic 2: Customer Journey Analytics Fundamentals | - Concepts and architecture overview - Data ingestion and connections |
| Topic 3: Reporting and Visualization | - Reporting best practices - Visualization components in Analysis Workspace |
| Topic 4: Data Configuration and Governance | - Data views and schema configuration - Permissions and access management |
Adobe Customer Journey Analytics Business Practitioner Professional (AD0-E608 Korean Version) Sample Questions:
Adobe CJA에서 특정 팀원에게만 보고서 접근 권한을 제한할 수 있는 기능은 무엇입니까?
응답:
- A. 프로필 ID 잠금
- B. 데이터 내보내기 규칙
- C. 보고서 권한
- D. 캠페인 할당량
Correct Answer: C 🗳️
다음 시나리오를 가정해 보겠습니다. 4월 10일, 한 방문자가 소셜 미디어 게시물의 링크를 통해 사이트에 접속하여 장바구니에 상품 3개를 추가한 후 사이트를 떠납니다.</li><li>4월 14일, 같은 방문자가 장바구니에 담긴 상품에 대한 안내 이메일을 받습니다. 방문자는 이메일의 링크를 클릭하여 사이트로 이동하고, 유사한 상품을 찾기 위해 다른 두 사이트를 방문한 후 구매하지 않고 사이트를 떠납니다. 4월 16일, 같은 방문자가 장바구니에 담긴 상품 중 두 개가 15% 할인된다는 SMS를 받습니다. 이 SMS 링크를 통해 방문자는 장바구니로 연결됩니다. 방문자는 SMS의 링크를 클릭하여 총 240달러에 장바구니를 구매합니다.
방문자의 구매에 대해 각 채널에 균등하게 80달러의 크레딧을 부여해야 하는 경우 어떤 귀속 모델을 사용해야 할까요?
응답:
- A. 개인 룩백 윈도우를 사용한 선형 귀속 모델
- B. 세션 룩백 윈도우를 사용한 선형 귀속 모델
- C. 세션 룩백 윈도우를 포함한 마지막 터치 속성 모델
- D. 개인 룩백 윈도우를 갖춘 참여 귀속 모델
Correct Answer: A 🗳️
대형 반려동물 용품 소매업체인 고객사의 웹사이트 KPI를 보여주는 프로젝트를 제작해 달라는 요청을 받았습니다. 온라인 소매업체의 핵심 성과 지표(KPI)로 어떤 지표를 포함해야 할까요?
응답:
- A. 이탈률, 페이지 속도, 사이트 체류 시간
- B. 주문, 수익, 장바구니 추가
- C. 클릭률, 양식 제출, 광고 노출
- D. 이메일 전송, 비디오 조회수, 이탈률
Correct Answer: B 🗳️
Adobe CJA의 어떤 기능을 사용하면 자동 보고서 생성이 가능합니까?
(두 개를 선택하세요.)
응답:
- A. 계산된 메트릭 엔진
- B. 데이터 내보내기 모듈
- C. 보고서 스케줄러
- D. 데이터 뷰 관리자
Correct Answer: B,C 🗳️
미래의 종료 날짜를 지정하여 일별로 구분된 보고서를 만들 때 사용하기에 이상적인 열 설정 요소는 무엇입니까?
응답:
- A. 사용자 정의 행 서식
- B. 0을 값이 없는 것으로 해석합니다.
- C. 자동 생성됨
- D. 조건부 서식
Correct Answer: B 🗳️
