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Salesforce AP-214 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Cross-Channel Journey Design | - Journey Builder configuration
|
| Topic 2: Automation and Optimization | - Performance measurement
|
| Topic 3: Marketing Cloud Core Architecture | - Data management and integration
|
| Topic 4: Email and Messaging Execution | - Email Studio operations
|
Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:
What three reasons explain why an SMS message may fail to reach a mobile device?
- A. The user is currently on a call.
- B. The mobile device is powered off
- C. The user is out of range of cellular networks
- D. The number used to send the SMS was a landline
- E. The mobile device has a low battery.
Correct Answer: B,C,D 🗳️
Which three ways can an administrator improve how quickly Journey Builder processes records for entry?
Choose 3 answers
- A. Make sure you are connected to a fiber internet connection.
- B. Create a pre-filtered, sendable copy of the data extension for each journey instead of using the same data extension for multiple journeys.
- C. Do not use a filter in the entry source to filter more than 50% of your contacts
- D. Use an ETLtool such as Automation Studio for large-scale segmentation before admitting contacts into Journey Builder instead of filtering contacts within the entry source.
- E. Create a userlD and permission set that will be used only for the configuration of Journey Builder processing.
Correct Answer: B,C,D 🗳️
In beacon message, what does the field limit number of messages for a device' control?
- A. send only particular number of messages in 24 hours
- B. send only particular number of messages in 72hrs
- C. send only particular number of messages in a week
- D. send not more than particular number of messages in a active period.
Correct Answer: D 🗳️
How does the Wait by Duration activity in Journey Builder work?
- A. It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
- B. It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
- C. It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,
- D. It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
Correct Answer: C 🗳️
Select features Einstein content selection, Select 2
- A. Uses open time email content
- B. Content selection based on business rules
Correct Answer: A,B 🗳️
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