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Salesforce MCAE-Con-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Check the lowest and the highest available Prospect's score in Marketing Cloud Account Engagement

A) F-
B) F
C) D
D) A+
E) A

2. LenoxSoft uses Salesforce Campaigns and wants to make sure their reports reflect engagement driven by Marketing Cloud Account Engagement marketing efforts as well as Salesforce driven activity on the campaign.
Which features should they enable and utilize?

A) Connected Campaigns and Engagement Studio
B) Campaign Influence and Marketing Data Sharing
C) Connected Campaigns and Campaign Influence
D) Salesforce User Sync and Campaign Influence

3. You want to assign prospects to a specific sales user when that prospect submits a form and is from region EMEA. What tool do you need to use? [Choose one answer]

A) Dynamic List
B) Completion Action
C) Automation Rule
D) Segmentation Rule

4. A company uses multiple Marketing Cloud Account Engagement business units and wants to set up B2B Marketing Analytics.
What is considered true about using B2BMA with business units?

A) The app will create unique datasets for each business unit.
B) Each business unit can only have one associated B2B Marketing Analytics app.
C) Each dashboard will have an option to filter by business unit.
D) There is an option to create a unique app for each business unit or one joined app for all business units.

5. LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?

A) Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
B) Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
C) Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
D) Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.

Solutions: