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PDMA Product Development Professional (NPDP) Certification Sample Questions:

1. The technology push strategy described by Robert Cooper develops a product or technology and then finds a market for it. It was the most successful strategy in his study.

A) True
B) False

2. The purpose of the Scoping Stage is a quick, preliminary investigation of the project and involves mostly desk (or secondary) research.

A) True
B) False

3. The House of Quality relates the voice of the customer to the voice of:

A) Engineering
B) Manufacturing
C) Advertising
D) Marketing

4. In evaluation product opportunities, which of the following is a financial method for evalutaion?

A) Technical feasibility
B) Time to market
C) Return of investment
D) Strategic alligment

5. You are responsible for validating the value proposition of adding a number of new features to your current product line. A way to explore the association between adding one or more new features and the perceived value to the user would be to:

A) Add fake sets of features to see if respondents identify the actual product features
B) Run a volumentric study of the most profitable product prototype to forecast sales
C) Conduct a conjoint study varing feature sets and price points to optimize the new feature set and product prices
D) Color code the feature sets so that they are easily identified by the user

Solutions: