Topics of AdWords Fundamentals Exam
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- Account management
- Language & location targeting
- Campaign and ad group management
- Budgets and bidding
- Managing multiple accounts
- Performance, profitability, and growth
- Keyword targeting
- Measurement and optimization
- Introduction to AdWords
- Ad formats
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What is the duration, language, and format of AdWords Fundamentals Exam
Format: Multiple choices, multiple answers
- Number of Questions: 100
- Passing score: 80%
- Length of Examination: 120 minutes
- Language: Czech, simplified Chinese, traditional Chinese, Dutch, English (UK), English (US), French, German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese, Portuguese (Brazil), Russian, Slovak, Spanish, Spanish (Latin America), Thai, Turkish, and Vietnamese
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Google adwords-fundamentals Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Account and Campaign Management | 25% | - Targeting: keywords, location, language, device - Account setup and navigation - Ad group structure and organization - Negative keywords and match types - Campaign types and goals |
| Measurement and Optimization | 20% | - Key metrics: impressions, clicks, CTR, conversions - Optimization techniques for better results - Performance reports and analysis - Conversion tracking setup |
| Introduction to Google Ads | 15% | - Ad policies and compliance - Google Ads ecosystem and structure - Understanding ad ranking and Quality Score - Value and benefits of online advertising |
| Bidding and Budgeting | 20% | - Budget allocation and pacing - Manual vs automated bidding strategies - Cost management and ROI - Auction dynamics and CPC/CPM/CPA |
| Ad Formats and Creation | 20% | - Ad extensions and their benefits - Writing effective ad copy - Text ads, responsive search ads - Landing page experience requirements |
