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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Enter the basic SQL, including join instructions.
- Configure data import.
- Work and solve scenarios using the REST and SOAP API.
- Works with clients and platform data (SQL, views, sending registration).
- Explain the management of subscriptions.
- Configure and install data models (data extensions, shared data extensions, contact model).
- Create dynamic and customized marketing resources using different scripting languages.
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
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Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Security and Data Governance | 12% | - Implement role-based access controls - Manage API key security and OAuth flows - Apply data retention policies - Configure data privacy and compliance settings |
| AMPscript and Server-Side JavaScript | 23% | - Implement AMPscript in email, CloudPages, and landing pages - Debug and troubleshoot AMPscript and SSJS code - Write Server-Side JavaScript for custom functionality - Use AMPscript functions for data manipulation - Write AMPscript for email content personalization |
| Platform Architecture | 15% | - Build automations in Automation Studio - Create and manage CloudPages - Design solutions using Journey Builder - Configure and use Query Activities - Implement triggered send architectures |
| Contact Handling | 14% | - Use contact model concepts effectively - Manage contact attributes and data - Implement contact segmentation and filtering - Handle contact identity resolution |
| Marketing Cloud APIs | 20% | - Implement API authentication methods - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations - Create and manage API integrations |
| Data Modeling | 16% | - Implement data import and export processes - Utilize Data Views for data access - Define contact data structure and contact key - Design and implement data models using Data Extensions - Implement data relationships (one-to-one, one-to-many) |



