
[2021] Pass Salesforce Marketing-Cloud-Developer Exam Updated 143 Questions
Get 2021 Updated Free Salesforce Marketing-Cloud-Developer Exam Questions & Answer
NEW QUESTION 54
The Contact Delete feature can be used within an Enterprise 2.0 account from which business unit?
- A. None of these
- B. Only in Agency accounts
- C. The Parent account
- D. Any business unit
- E. The business unit where the contact was introduced
Answer: E
NEW QUESTION 55
Which two ways would a developer write an Exclusion Script to exclude sending an email at send time when comparing against a Boolean field in the Sendable Data Extension?
Choose 2 answers
- A. %%=Lookup ('Excluded' , SendBoo1'. Subscribekey'. _Subscribekey) =%%
- B. %%SendBoo1%%
- C. %%SendBoo1 < 1
- D. %%=Lookup ('Excluded' , SendBoo1'. _Subscribekey'. _Subscribekey) =%%
Answer: A,C
NEW QUESTION 56
In what order is AMPscript evaluated before an email is sent?
- A. Text Body, HTML Body, Subject Line
- B. HTML Body, Text Body, Text Body
- C. Subject Line, HTML Body, Text Body
- D. HTML Body, Text Body, Subject Line
Answer: D
NEW QUESTION 57
NTO is reconsidering the requirement to have English, Spanish and French versions of their email campaigns. They request a developer to create a query which aggregates clicks grouped by language of the recipient. Language is stored in a Profile Attribute. Which two Data Views would be included in the query? Choose 2 answer
- A. _AllSubscribers
- B. _Click
- C. _Subscribers
- D. _Subscribers
Answer: C,D
NEW QUESTION 58
A developer wants to add an image to Content Builder via the API and retrieve the image's published URL. Which method should the developer use?
- A. POST to the REST API/asset/v1/content/assets and parse the FileProperties parameter
- B. POST to the REST API/asset/v1/content/categories and parse the Description parameter
- C. Use the SOAP API to create a Porfoglio object and idenfity the Source property
- D. GET using the REST API/asset/v1/content/assets and parse the FileProperties parameter
Answer: D
NEW QUESTION 59
A developer wants CloudPages to work with a REST API returning data in JavaScript Object Notation. The developer wants to efficiently ingest the data and write it to a data extension.
Which function should be used?
- A. Server-Side JavaScript function ParseJSON
- B. Server-Side 3avaScript function Stringify
- C. AMPscript function BuildRowsetFromString
- D. AMPscript function BuildRowsetFromXML
Answer: B
NEW QUESTION 60
A customer wants to export send data to their SFTP. Which two automations would accomplish this? Choose 2
- A. Query (Data Views) > Data Extension Extract > File Transfer
- B. Tracking Extract
- C. Tracking Extract > File Transfer
- D. Query (Data Views) > File Transfer
Answer: A,C
NEW QUESTION 61
A developer wants to include a comment within an AMPscript code block for the benefit of other developers who will be reviewing the code.
Which syntax should the developer use?
- A. // This is a comment
- B. < !- This is a comment
- C. /" This is a comment */
- D. -- This is a comment
Answer: C
NEW QUESTION 62
A developer wants to configure an automation to import files placed on the SFTP shared by a customer's data vendor. The automation will start when a file matching a specific naming pattern is encountered in the Import folder. The first step of the automation is a File Import Activity referencing a substion string for the matching file. Which substituon string represents the name of the file?
- A. %%FILENAME_FROM_IMPORT%%
- B. %%FILENAME_FROM_TRIGGER%%
- C. %%FILENAME%%
- D. %%TRIGGER_FILENAME%%
Answer: B
NEW QUESTION 63
A developer wants to build an audience by identifying subscribers who opened a specific email. Which query should the developer use?
- A. SELECT * FROM_Open WHERE JobID = "1234"
- B. SELECT SubscriberID FROM _Open WHERE JobID = "1234"
- C. SELECT SubscriberKey FROM _Open WHERE JobID = '1234'
- D. SELECT * FROM _Open WHERE ListID = '1234'
Answer: C
NEW QUESTION 64
A developer wants to create a Synchronized Data Extension containing Lead data from Sales Cloud. They only want to include record which contain a phone number. Each of the following flied contains this information per these rules: -Phone is not black (Data Type = Phone) -PhoneExist is true (Data Type = Boolean) -ValidPhone is 'true' (Data Type = Formula(Boolean)) -ContactType equals 'Phone' (Data Type = Text). Which field could be used to select a subset of records in the synchronization configuration?
- A. Phone
- B. ValidPhone
- C. PhoneExists
- D. ContactType
Answer: A
NEW QUESTION 65
* Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page. When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
- A. AMPscript for whole functionality.
- B. SSJS for whole functionality.
- C. SSJS to create Salesforce record, AMPscript for form handling.
- D. AMPscript to create Salesforce record, SSJS for form handling.
Answer: A,D
NEW QUESTION 66
NTO had an Enterprise 2.0 account; subscribers unsubscribes from the business unit only. A developer is identifying subscribers who unsubscribed from any of the NTO child business units. Which method would identify the most accurate status for subscribers of each business unit?
- A. Create Data Extract of all Subscribers within the Parent Business unit
- B. Query unsubscriber from _Subscribers within the Parent business unit
- C. Query status from _ListSusbscribers within the Parent business unit
- D. Create Data Extracts of All Subscribers within each Child business unit
Answer: D
NEW QUESTION 67
Contact Builder can be used to create a relational model of an organization's data within Marketing Cloud.
Which three factors should be taken into consideration when preparing data to be used in Contact Builder?
Choose 3 answer
- A. Verifying data address marketing needs
- B. Verifying each data extension has the required Email Address field populated
- C. Assigningdata relationships and primary keys across all channels
- D. Verifying all data extensions have a sendable value
- E. Normalizing data toreduce redundancy
Answer: A,C,D
NEW QUESTION 68
A developer wants to write a query to compile data originating from an HTML form so it can be exported in CSV format. However, the source data extension may contain line breaks within the Comments field, which makes it difficult to read and sort the resulting CSV.
Which SQL functions could be used to change each line break to a single space?
- A. REPLACE and CHAR
- B. FORMAT and SPACE
- C. LTRIM and RTRJM
- D. REPLICATE and NCHAR
Answer: A
NEW QUESTION 69
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Marketing Cloud Developer Certification Exam Requirements
The Salesforce Marketing Cloud developer has experience in configuring and customizing data for the Marketing Cloud. The developer is competent in managing subscribers in all channels and has the ability to solve the problems of various programming languages that guide the design of tactical and strategic email campaigns. The Salesforce Marketing Cloud developer has experience as a full stack developer for Marketing Cloud in creating dynamic and personalized messages, landing pages, uses Marketing Cloud scripting languages and has experience in advanced configuration, manipulation and segmentation. data, as well as in reports and analyzes. The Salesforce Marketing Cloud developer typically has at least one year of development experience for the Marketing Cloud and related tools. The candidates have the experience, skills, knowledge and skills to:
- Explain the management of subscriptions.
- Create dynamic and customized marketing resources using different scripting languages.
- Work and solve scenarios using the REST and SOAP API.
- Works with clients and platform data (SQL, views, sending registration).
- Create a Web Marketing Cloud experience (data forms, custom preference pages).
- Take time to study the resources listed in this review guide and the required additional study materials provided by Salesforce.
- Configure data import.
- Enter the basic SQL, including join instructions.
- Configure and install data models (data extensions, shared data extensions, contact model).
A candidate for this exam is not expected to be aware of the MobilePush SDK, Journey Builder SDK, custom components and Marketing Cloud Connect settings.
Salesforce Certified Marketing Cloud Email Specialist credential is perquisites for Marketing Cloud Developer exam.
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