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CMA Certified Professional Category Manager (CPCM) Sample Questions:

1. Using the chart, what is the most complete insight for Mid-Mart regarding the Snack Category?

A) The Snack Category is 5.0 points behind the Total Store.
B) The Snack Category is 5.0 points behind the Total Store driven by the Club Channel and represents a
$10,000 opportunity.
C) The Snack Category is 5.0 points behind the Total Store driven by the AO Grocery Channel and represents a $10,000 opportunity.
D) The Snack Category is 5.0 points behind the Total Store and represents a $10,000 opportunity.

2. Which phase of analytics uses past data and models to estimate what's likely to happen next?

A) Generative
B) Predictive
C) Prescriptive
D) Descriptive

3. Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A) Loyalty Card Data and Household Panel Data
B) Social Media Analytics and Web Traffic Data
C) Focus Groups and In-Store Observations
D) Retail POS Data and Syndicated POS Market Data

4. Define Share of Wallet (SOW) for a retailer.

A) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category over a given timeframe.
B) The proportion of shoppers who enter a store and proceed to make a purchase in a specific category in a single trip.
C) The proportion of a customer's total spending within a specific product category that is spent in the marketplace.
D) The proportion of a customer's total spending within a specific product category that goes to a particular retailer, as opposed to competitors, over a given timeframe.

5. What is Brand A's Item Share based on the information below?
* Brand A has 32 items
* Brand B has 15 items
* Total Category has 108 items

A) 46.8
B) 15.7
C) 13.9
D) 29.6

Solutions: