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Salesforce AP-216 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Measurement and Optimization | - Reporting and analytics - Performance optimization strategies |
| Topic 2: Marketing Cloud Personalization Fundamentals | - Core concepts of personalization - Platform architecture and components |
| Topic 3: Personalization and Campaign Execution | - Experience and content personalization - Campaign setup and delivery |
| Topic 4: Data and Audience Management | - Segmentation and audience building - Data collection and ingestion |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
How does interaction studio deliver technical value to marketers? [Check]
- A. By providing a cloud-based application designed to help salespeople sell smarter and faster
- B. By providing a platform to manage, schedule, create and monitor content
- C. By listening to customer signals, understanding customer intent, and acting accordingly
- D. By providing a cloud-based unified e-commerce platform with mobile, AI personalisation, order management capabilities, and related services for B2C
Correct Answer: C 🗳️
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What three components are defined by the developer in the Sitemap?
- A. Events
- B. Page Types
- C. Campaigns
- D. Promotions
- E. Content Zones
Correct Answer: A,B,E 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
In which two locations in the page Type definition can a developer pass in attributes?
- A. cashDom
- B. onActionEvent
- C. listeners
- D. is Match
Correct Answer: B,D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
A brand's website is seeing high traffic, but much of the behavior is anonymous. How does Marketing Cloud Personalization identities?
- A. Marketing Cloud Personalization synchronizes anonymous and known profiles once a day based on online traffic and data from offlineb) B. Marketing cloud personalization uses probabilistic matching to determine if two or more profiles represent the same identity
- B. Marketing cloud personalization constantly monitors identifying information, then uses deterministic matching to determine if two same identity
- C. marketing cloud Personalization uses third party software to match anonymous and known identities
Correct Answer: B 🗳️
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What is the Marketing Cloud Personalization terminology for the collection of products and content as well as related categories, and tags - such as brand, gender, style, keyword, and author?
- A. Catalog
- B. Channel
- C. Directory
- D. Objects
Correct Answer: A 🗳️
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