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IBM 000-M96 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Unica Campaign Data Model, Tables and Audience Segmentation | 28% | - Base Tables, User Tables and Derived Table Design
|
| Topic 2: Offer Management, Personalization and Delivery Channels | 14% | - Multi-Channel Output Integration
|
| Topic 3: Unica Enterprise Campaign Core Architecture & Deployment | 24% | - Installation, Upgrade and Environment Migration
|
| Topic 4: Campaign Flowchart Design, Processes and Execution | 26% | - Standard Flowchart Process Nodes Configuration
|
| Topic 5: Security, Access Control and Basic Troubleshooting | 8% | - User Roles, Folder Permissions and LDAP Authentication
|
IBM Unica Enterprise Campaign Technical Mastery Test V1 Sample Questions:
What type of process is the Mail List in Unica Campaign?
- A. History process
- B. Response process
- C. Contact process
- D. Parameterized process
Correct Answer: C 🗳️
During the installation of Unica Campaign, if you want to install additional Unica applications, what is a key step for success?
- A. Create a HOME folder for each application.
- B. Place all the application installers in the same folder.
- C. Install each application on a separate server.
- D. Install each application independently.
Correct Answer: B 🗳️
In Unica Campaign, where do you navigate to access the Advanced Settings that allow you to manage some Unica Campaign settings and server optimization features?
- A. Open the flowchart in Edit mode and select Options.
- B. Go to the Summary tab of the campaign.
- C. Open the flowchart in Edit mode and select Admin.
- D. View the flowchart in View mode and select Run.
Correct Answer: C 🗳️
What is required for Unica Campaign in order to generate an IBM Cognos report that displays budget, revenue, and ROI information for each channel financial campaign, each channel within the campaign, and each offer within the channel?
- A. Unica NetInsight
- B. Unica Interact
- C. Unica Campaign Financial Management Module
- D. Unica Marketing Operations Financial Management Module
Correct Answer: D 🗳️
In a Unica Campaign flowchart, what method does a customer use in the Audience process in order to allow a marketing department to add a new criterion that allows them to speak only with customers who come from households where there are children.?
- A. Segmentation
- B. Mapping
- C. Filtering
- D. Switching
Correct Answer: D 🗳️
