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Oracle 1Z1-1031 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Reporting & Optimization | 15% | - Site Hits and Inventory reports - Performance analysis and optimization - Audience profile and discovery reports |
| Topic 2: Tag Implementation & Data Ingestion | 25% | - BlueKai Core Tag deployment - First-party data ingestion methods - Server-to-server integration - Mobile SDK integration |
| Topic 3: Audience Creation & Management | 20% | - Build and configure audience segments - Classification and taxonomy setup - Audience activation and delivery |
| Topic 4: Identity Mapping & Resolution | 20% | - ID swapping and mapping strategies - Oracle ID Graph concepts - Offline match integration |
| Topic 5: Data Strategy and Scoping | 20% | - Define DMP use cases - Data scoping and collection policies - Compliance and privacy requirements |
Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:
Which two are primary use cases for tagging media creatives? (Choose two.)
- A. Frequency capping
- B. Prospecting
- C. Site Side Optimization
- D. Media validation
Correct Answer: A,D 🗳️
Your client wants to enable ID swapping with the BlueKai DMP. Which three statements from the following are true? (Choose three.)
- A. The client cannot store the ID mapping table in their system.
- B. Only the client is allowed to store the ID mapping table.
- C. The client can store the ID mapping table in their system.
- D. Only BlueKai can store the ID mapping table.
- E. BlueKai DMP can store the ID map table.
- F. Both BlueKai and the client can store the ID mapping tables in their systems.
Correct Answer: A,D,E 🗳️
Which two data storage locations can be used when implementing Server Data Transfer Batch? (Choose two.)
- A. Oracle owned and managed Amazon S3 Bucket
- B. Oracle owned and managed SFTP location
- C. Client owned Google Cloud Storage
- D. Client owned and managed Amazon S3 Bucket
- E. Client owned and managed SFTP location
Correct Answer: D,E 🗳️
Your customer wants to deploy the DMP CoreTag an all site pages and collect data in the DMP data taxonomy based on the URL of each page visited by the end user.
Identify the correct tag configuration along with the exact phint that must be used to accomplish this.
- A. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_ l" when the tag fires from various pages. - B. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_k" when the tag fires from various pages.
- C. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Disable Metadata" checkbox for the CoreTag. Then ensure that that data is being collected from phint "__bk_l" when the tag fires from various pages.
- D. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named global variables" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_k" when the tag fires from various pages. - E. Under Manage > Containers > Generate Code > Advanced Configuration, check the "Extract named meta elements" checkbox for the CoreTag. Then ensure that that data is being collected from phint
"__bk_t" when the tag fires from various pages. - F. Under Manage > Containers > Generate Code > Advanced Configuration, uncheck the "Extract named meta elements" checkbox for the CoreTag. Then ensure that data is being collected from phint "__bk_t" when the tag fires from various pages.
Correct Answer: E 🗳️
Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.
- A. The BlueKai Site ID is different for every Media Click tag.
- B. The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
- C. The click-through URL must be added to the Media Click tag.
- D. The DoubleClick Campaign Manager macros are different for every creative.
Correct Answer: B 🗳️
