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Oracle 1Z1-1031 Exam Syllabus Topics:

Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Identify three environments where you can successfully execute ID swaps from. (Choose three.)

A) OTT box without web view
B) Native apps using BlueKai SDKs using web view
C) Desktop and mobile web sites
D) Native apps using BlueKai SDKs without web view
E) Hybrid apps using a web view

2. In the Funnel Analysis Report display, which corner represents the user categories it makes most sense to invest in targeting?

A) Target
B) Optimize
C) Buy
D) Avoid

3. You want to code and deploy the BlueKai CoreTag in such a way that it fires the secure or insecure version, depending on whether or not it is fired from a secure or non-secure page, respectively. Identify the correctly coded tag from the following that takes advantage of this relative URL approach.

A) Option B
B) Option E
C) Option D
D) Option C
E) Option A

4. Your client created a campaign but it is not listed as Active. What are two problems? (Choose two.)

A) The campaign status was set to Idle.
B) The campaign did not have labels associated with it.
C) The campaign priority was not set.
D) The IDs Delivered section was not configured.
E) The campaign did not have a set end date.

5. What is the impact on targeting when you create an audience with two categories, where each category is in a separate segment?

A) The audience structure creates a Boolean OR, where a user having either category can be targeted.
B) The audience structure creates a Boolean AND, where a user must have both categories to be targeted.
C) The audience structure creates a Boolean NOT, where users having one category are excluded from the targeting.
D) The audience structure creates a Boolean AND NOT, where uses must both have one category and not have the other category in order to be targeted.

Solutions: