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IBM C2080-470 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Campaign Design and Flowcharts | - Campaign structure
|
| Topic 2: Segmentation and Targeting | - Target list generation
|
| Topic 3: Performance, Optimization, and Reporting | - Campaign optimization
|
| Topic 4: Unica Campaign Architecture and Components | - Installation and configuration
|
| Topic 5: Offers and Treatment Management | - Offer creation and management
|
IBM Unica Campaign V8.5 Sample Questions:
Question 1
A specialist is running a Call List process box in a Unica Campaign flowchart with the Contact History logging option turned off and Create Treatments Only is not selected. What is the result of this action?
A. Contact History, Detailed Contact History, Treatment History and Offer History tables do not get populated with the contact data.
B. Contact History table and Detailed Contact History table are not populated with the contact data, but the Treatment History and Offer Historytables are populated with the contact data.
C. Contact History table is not populated with the contact data, but the Detailed Contact History, Treatment History and Offer History tables arepopulated with the contact data.
D. Contact History table, Offer History table and Treatment History table are not populated with the contact data, but the Detailed Contact Historytable is populated with the contact data.
Question 2
A specialist creates a numeric user variable called MinBalance and assigns an initial value of 100 to it. The specialist wants the Select process to return all IDs where the mapped field AccountBalance is greater than MinBalance. What is the correct syntax to use?
A. MinBalance < AccountBalance
B. AccountBalance > MinBalance
C. AccountBalance is GT than UserVar.MinBalance
D. AccountBalance > UserVar.MinBalance
Question 3
Which of the following is NOT a recommended Unica Campaign V8.5 environment?
A. WebLogic V11, Windows Server 2003, DB2 V9 (system tables)
B. WebLogic V10, Redhat V5, Oracle V11 (system tables)
C. WebSphere V7, IBM z/OS V1, DB2 V9 (system tables)
D. WebSphere V7, Redhat V5, Oracle V11 (system tables)
Question 4
An administrator is responsible for setting up triggers for use with Unica Campaign and third party systems. The administrator creates a synchronous outbound trigger that runs an external third party scoring mechanism. The specialist needs to wait for the resulting scores to be produced before continuing to run the flowchart. The name of the trigger is RunScoreProgram. What is the correct syntax to define that this is a synchronous trigger?
A. RunScoreProgram $
B. + RunScoreProgram
C. RunScoreProgram /
D. RunScoreProgram ?
Question 5
During installation, Unica Campaign is unable to register itself with Unica Marketing Platform during the process. Which out of the box Marketing Platform utility can be used to perform the registration process manually?
A. ConfigTool Utility
B. PartitionTool Utility
C. PopulateDb Utility
D. RestoreAccess Utility
Solutions:
| Question 1 Answer: A | Question 2 Answer: D | Question 3 Answer: C | Question 4 Answer: D | Question 5 Answer: A |
