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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Reporting and Analytics | - Tracking and reporting tools - Email performance metrics |
| Content Creation and Delivery | - Email Studio and content builder usage - Dynamic content and personalization - Templates and AMPscript basics |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
| Marketing Automation and Journeys | - Automation Studio concepts - Journey Builder fundamentals |
| Subscriber and Data Management | - Subscription management and preferences - Data import, segmentation, and contact management - Subscriber lifecycle and data extensions |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
The marketer for Northern Trail Outfitters wants to review the toneof subject lines and the effect on engagement for recent sends.
Which tool should supply insights into the tone of subject lines?
- A. Einstein Recommendations
- B. Einstein Messaging Insights
- C. Einstein Copy Insights
Correct Answer: C 🗳️
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After receiving approval from their team, a marketer scheduled a promotional email tend. After the send was scheduled arid the team was notified, they received additional feedback which called for edits to the email copy.
Where should the marketer cancel the send?
- A. Tracking tab in Journey Bulkier
- B. Overview tab in email Studio
- C. Pending tab in Content Builder
Correct Answer: B 🗳️
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Northern Trail Outfitters (NTO) is launching a post-purchase campaign that emails customers to ask for feedback on their most recent shopping experience.
What should the NTO marketing team include in the email design to encourage a high response rate?
- A. Make the call-to-action button that links to the feedback form bigger and with red background
- B. A Salesforce Survey block called in by an AMPscript function.
- C. Replace call-to-action with interactive Email Form
Correct Answer: C 🗳️
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The Northern Trail Outfitters (NTO) marketers want to easilytrack the performance of NTO's interest and profile data capture journeys.
Which action should the marketer take to evaluate conversion of those journeys?
- A. Define a goal for each journey.
- B. Export the journey email analytics.
- C. Review opens and clicksactivity summaries.
Correct Answer: A 🗳️
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Northern Trail Outfitters Is building a data extension that will store preference data for theits subscribers.
Which settings should be enabled to allow a SQL Query Activity to update the data extension?
- A. Primary Key
- B. Is Sendable
- C. Nullable
Correct Answer: A 🗳️
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