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Salesforce MC-202 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Marketing Automation and Journeys | - Journey Builder fundamentals - Automation Studio concepts |
| Content Creation and Delivery | - Templates and AMPscript basics - Email Studio and content builder usage - Dynamic content and personalization |
| Reporting and Analytics | - Email performance metrics - Tracking and reporting tools |
| Subscriber and Data Management | - Subscriber lifecycle and data extensions - Subscription management and preferences - Data import, segmentation, and contact management |
| Email Marketing Best Practices | - List hygiene and engagement strategies - Compliance (CAN-SPAM, GDPR concepts) - Email deliverability fundamentals |
Salesforce Certified Marketing Cloud Email Specialist Sample Questions:
Northern Trail Outfitters sends out 50, 000 emails on a Friday. On Monday morning, the marketing team has to go through out-of-office messages and unsubscribe messages to find customer responses to the email.
Which feature should help the team?
- A. Publication Lists
- B. Reply Mail Management
- C. Parameter Management
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
A marketing manager wants to see how the cross-channel customer population has changed over the last 6 months.
Which report should be run to provide this Information?
- A. Contacts Analytics
- B. Contacts Count
- C. Audience Engagement Over Time
Correct Answer: A 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
When receiving spam complaints from recent email sends, a marketer from Northern Trail Outfitters (NTO) identifies an email address that has consistently marked promotional email messages from WTO as spam.
What should me marketer do to prevent the subscriber from receiving further commercial messages?
- A. Use the complaint exclusion list on future sends.
- B. Add the subscriber to the auto-suppression list.
- C. Delete the subscriber from All Subscribers
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Northern Trail Outfitter (NTO) wants to use Marketing Cloud's Subscription Center to allow subscribers to control which types of emails do NOT want to receive. NTO's audiences are contained in data extensions.
Which object should be used?
- A. Exclusion Lists
- B. Suppression Lists
- C. Publication List
Correct Answer: C 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) needs a quick listing of all emails sent from the past calendar year across all business units. It should include basic metrics for each send.
Which out-of-the-box report provides what NTO needs?
- A. Email Performance Over Time
- B. Account Send Summary
- C. Email 5ends by User
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
