2021 MCE Premium Files Test pdf - Free Dumps Collection
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NEW QUESTION 36
What are the components of an Engagement Program Dashboard? (Choose three.)
- A. Membership ROI
- B. Clicks
- C. Highest Engagement
- D. Pending sends
- E. Engagement Score
- F. Engagement Over Time
Answer: C,E,F
Explanation:
Explanation/Reference: https://docs.marketo.com/display/public/DOCS/The+Engagement+Dashboard
NEW QUESTION 37
A marketing and sales organization agrees on a service level agreement for prospects who request demos through Marketo landing pages. The marketing department is tasked with building a Smart Campaign that sends an immediate auto-reply email to the prospect, and 30 minutes afterwards, sends an email notification to the lead owner.
What is the correct order in the Smart Campaign flow setup?
- A. Send Alert > Wait 30 Minutes > Send Email
- B. Send Email > Wait 30 Minutes > Send Alert
- C. Send Alert > Wait 30 Minutes > Send Alert
- D. Send Email > Wait 30 Minutes > Send Email
Answer: B
NEW QUESTION 38
A marketer is building a Preference Center on a Marketo landing page and wants to provide a Department drop-down for those who select University as a company type.
Which form property should be edited?
- A. Field Type
- B. Validation Message
- C. Mask Input
- D. Visibility Rules
Answer: D
NEW QUESTION 39
A marketing manager recently launched a landing page with the following URL: go.marketo.com/Pricing. The manager is keeping the page content the same, but wants to update the URL to go.marketo.com/Product-Costs.
How should this update be done?
- A. Open URL Builder in Admin
- B. Enable Personalized URLs
- C. Generate a private preview URL
- D. Edit URL Settings
Answer: D
NEW QUESTION 40
What is one difference between segmentations and smart lists?
- A. Smart lists can be used in smart campaigns while segmentations cannot.
- B. Segmentations can be used to create dynamic content while smart lists cannot.
- C. A lead can exist in multiple segmentations but not in multiple smart lists.
- D. Smart lists can be used as a filter option when creating an email program while segmentations cannot.
Answer: B
NEW QUESTION 41
Michael has created two smart campaigns in two different programs. The flow for each smart campaign is shown below.
Once a person achieves success (Influenced) in the 2020 Industry Predictions Ebook, Michael wants to send the person the invite email for the weekly demo.
Which modifications must Michael make to the smart campaigns to achieve this?
- A. Add the "Campaign is Requested" trigger to the 03 Success smart campaign. No changes are needed to the 01 Send Invite smart campaign.
- B. Add the "Added to Program" trigger to the 01 Send Invite smart campaign and the "Add to Program" flow step to the 03 Success smart campaign.
- C. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign. No changes are needed to the 03 Success smart campaign.
- D. Add the "Campaign is Requested" trigger to the 01 Send Invite smart campaign and the "Request Campaign" flow step to the 03 Success smart campaign.
Answer: C
NEW QUESTION 42
In which two ways can a marketer avoid a spamtrap? (Choose two.)
- A. Email leads who have been inactive for more than 6 months
- B. Purchase lists from data vendors
- C. Purge the database of inactive leads
- D. Establish a direct Opt-in process for all leads
Answer: C,D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Knowledgebase/What-is-a-spamtrap-and-why-do-they-matter/ta- p/248282
NEW QUESTION 43
Given the Active Lead Model program:
From where are the tokens inherited?
- A. Lead Scoring folder
- B. Active Lead Scoring Model program
- C. z_Archive folder
- D. Behavioral Scoring folder
Answer: A
NEW QUESTION 44
A marketer wants to create custom unsubscribe footers for emails per geographic region and using snippets.
What needs to be built before the snippets can be used?
- A. Smart Lists
- B. Segmentation
- C. Email templates
- D. Tokens
Answer: C
NEW QUESTION 45
What is the purpose of a default value in a token?
- A. To display values like current Date/Time
- B. To refer to the name or description of a program
- C. To show a value if a lead's referenced field is empty
- D. To create custom variables at the Campaign Folder or Program level
Answer: B
NEW QUESTION 46
What are the components of an Engagement Program Dashboard? (Choose three.)
- A. Membership ROI
- B. Clicks
- C. Highest Engagement
- D. Pending sends
- E. Engagement Score
- F. Engagement Over Time
Answer: C,E,F
NEW QUESTION 47
An engagement program to promote a new online training series has two objectives:
A "Haven't Attended" objective to get people who have never attended to sign up A "Continue" objective to get people who have previously attended to complete the training series Which two mechanisms of an engagement program are needed to ensure that the right people receive the right call to action? (Choose two.)
- A. A transition rule to push members from the "Haven't Attended" group to the "Continue" communication emails.
- B. Two streams: one to promote attendance and the other to encourage completion
- C. Two streams: one to add people to the program and the other to promote more new attendees
- D. A transition rule to pull members from the "Haven't Attended" group to the "Continue" communications emails
Answer: A,B
NEW QUESTION 48
The following token is added to the text of an email: {{lead.First Name:default=there}}.
What is the purpose of the text ":default=there"?
- A. To avoid an error message from showing if the field First Name is empty
- B. To display "there" in the email if the field First Name is empty
- C. To avoid an error message from showing if the field Company is empty
- D. To populate the first name field with "there" if the field First Name is empty
Answer: A
NEW QUESTION 49
What needs to be done to track the success of programs using a custom channel?
- A. Upload the list of attendees to a list in the program
- B. Ensure that program statuses are being updated
- C. Include a "Responded" program status
- D. Ensure forms are local to the program
Answer: B
NEW QUESTION 50
Which type of score should sales look at to identify purchasing authority?
- A. Demographic
- B. Account
- C. Behavioral
- D. Engagement
Answer: A
NEW QUESTION 51
Where is the setting to enable Progressive Profiling when designing a form found?
- A. Form Settings > Settings
- B. Field Details
- C. Admin functions
- D. Form Settings > Themes
Answer: A
NEW QUESTION 52
Match each Webinar Program Status with its effect on the webinar provider or Marketo.
Answer options may be used more than once or not at all.
Answer:
Explanation:
NEW QUESTION 53
A marketing manager wants to create a report that shows database growth over time and excludes blacklisted, unsubscribed, and invalid leads from the total.
Which modification excludes these populations from the report?
- A. Exclusionary filters in the Smart List tab
- B. "Group Leads by" in the Setup tab
- C. Custom Columns in the Smart List tab
- D. "Lead Created At" in the Setup tab
Answer: C
NEW QUESTION 54
A marketer has a global form that is used on five white-paper landing pages.
How can the marketer determine which leads filled out the form on a specific landing page?
- A. Create a smart list using the filter "Visited Web Page" with the constraint of "Form = True"
- B. Create a Landing Page Performance Report
- C. Create a form submission list in the Design Studio
- D. Create a smart list using the filter "Filled out form" with the constraint of "Web Page"
Answer: D
Explanation:
Explanation/Reference: https://nation.marketo.com/t5/Product-Blogs/Sample-Questions-for-MCE-Exam-Analytics- Reporting/bc-p/242885
NEW QUESTION 55
A marketer ran a program and did not assign a program status with success. The marketer now wants to run a program performance report to find the cost per success for the program.
What will occur?
- A. The report will identify the first program status as a success and calculate based on that.
- B. The report will return an error for cost per success.
- C. The report will return a null value for cost per success.
- D. The report will identify the last program status as a success and calculate based on that.
Answer: C
NEW QUESTION 56
A marketing director is asked to email leads to invite them to a company event.
Which Program Channel Type should be used to register leads and host the event onsite?
- A. Webinar Channel
- B. Tradeshow Channel
- C. Email Blast
- D. Roadshow Channel
Answer: A
NEW QUESTION 57
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