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NEW QUESTION # 114
LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?
- A. Email clicks on the text version of the email are outperforming clicks on the HTML version of the email
- B. Low click rates encourage the user to optimize content or link placement in other email sends.
- C. High open rates indicates that prospects are interacting with the content.
- D. High click rates indicates that the email subject line should be the focus of the email content.
Answer: C
NEW QUESTION # 115
Arrange these events in sequence:
- A. Visitors access your company website
- B. The visitor is now a prospect.
- C. A cookie is applied
- D. A visitor submits a conversion form
- E. The prospect's activity history is available to view in Pardot
Answer: B
NEW QUESTION # 116
Which two events allow for a prospect's Pardot campaign to be set? (Choose two answers.)
- A. When the Google Analytics connector is enabled within Pardot, which will associate prospects with third-party campaigns.
- B. When a profile is associated with the prospects.
- C. When new prospects are imported into Pardot via a .csv file.
- D. When prospects are added to a static list.
Answer: A,C
NEW QUESTION # 117
A prospect with a Pardot score over 100 can view and opt out of a list on the Pardot Email Preference Center.
The following month, the prospect's score falls below 100, so they are removed from the list and can no longer view that list on the Email Preference Center.
Which two characteristics must be true of that list?
Choose 2 answers
- A. It is a Public List
- B. It is a Dynamic List
- C. It is a CRM Visible List
- D. It is a Static List
Answer: C,D
NEW QUESTION # 118
What is required for a record in salesforce to be synced or created as a prospect record in Pardot?
- A. Company
- B. Email address
- C. Name
- D. Phone
Answer: B
NEW QUESTION # 119
LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?
- A. The prospect is removed from the recipient list
- B. The prospect is removed from both the suppression list and the recipient list.
- C. The prospect is removed from the suppression list
- D. The prospect is marked as optad out.
Answer: C
NEW QUESTION # 120
LenoxSoft would like to implement a re-engagement program for prospects who are no longer active on their website.
How should a Pardot marketer design an engagement program focused on providing exclusive offers and content to re-engage prospects?
Choose one answer
- A. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects
- B. Create a dynamic list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
- C. Create a segmentation list that matches prospects with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Schedule a list email that includes a promotional offer to autosend every Friday going forward to re-engage prospects.
- D. Create an automation rule that adds prospects to a list with the criteria Prospect time :: last activity :: greater than :: 180 days ago. Add the list as the recipient list to an engagement program that leads re-engaged prospects to a promotional offer.
Answer: D
NEW QUESTION # 121
What are two components of a dynamic list? (Choose two answers.)
- A. Can add an action to the dynamic list that triggers when a new prospect is added.
- B. Can be split into multiple static lists.
- C. Only adds prospects to the list the first time it runs.
- D. Automatically updates list membership based on criteria.
Answer: B,D
NEW QUESTION # 122
What list email or email template report deliverability metric could indicate an unverified sending domain?
- A. Forward count
- B. Total queued
- C. Hard bounces
- D. Skimmed percentage
Answer: C
NEW QUESTION # 123
What is the expected behavior if an automation rule is NOT set to repeat?
- A. The prospect matches the criteria once and the action runs once.
- B. The prospect matches the criteria once, but the action runs multiple times.
- C. The action can only run once per day on the prospect.
- D. The prospect can match the criteria multiple times and the action runs each time.
Answer: B
NEW QUESTION # 124
Which Pardot function should be used to track prospect engagement on a banner ad on a third-party site?
- A. Landing page
- B. Campaign tracking code
- C. Custom redirect
- D. Page action
Answer: C
NEW QUESTION # 125
How many CRM How many CRM connectors can a Pardot instance have verified at one time?
- A. 0
- B. 1
- C. Unlimited
- D. 2
Answer: A
NEW QUESTION # 126
LenoxSoft wants to use their product interest field on a demo request form. They would like to display the phrase "which product most interests you?
" for their product interest field.
Which field component should they modify?
- A. The prospect field
- B. The prospect field label
- C. The field data format
- D. The field type
Answer: B
NEW QUESTION # 127
What information is required when creating a prospect manually?
- A. Campaign, Email, Full Name, Profile
- B. Account, Email, Profile, Score
- C. Campaign, Company, Email, Score
- D. Campaign, Email, Profile, Score
Answer: D
Explanation:
Explanation
https://static1.squarespace.com/static/54359ec1e4b0d2eefcc96bb0/t/5b930f624ae2373f8cb06bad/153636438862
NEW QUESTION # 128
What causes a sync from Salesforce to Pardot?
- A. Updating a field on a Contact record that does not have an email address
- B. Updating a formula field in Salesforce
- C. Making field changes to a Lead or Contact record
- D. Opening a one to one email
Answer: C
NEW QUESTION # 129
Lenoxsoft is interested in folding up with IT professional that are actively engine with their marking materials.
- A. The Campaign as it references the prospect's first touch point.
- B. The Grade as it includes personal information about the prospect.
- C. The Score as it shows activities taken by the prospect.
- D. The Profile as It reflects LenoxSoft's ideal customer.
Answer: C
NEW QUESTION # 130
Your client is looking for a way to increase the quality of leads that are being passed from marketing to sales.
What advice do you offer?
- A. Implement a blended lead scoring and grading system.
- B. Only pass on leads that are very active on your site no matter the company profile.
- C. Add more landing pages and forms to your site to increase the number of conversion opportunities.
- D. Automatically assign all leads to sales reps in a round-robin system.
Answer: A
NEW QUESTION # 131
How is an active visitor different from an identified visitor?
- A. An active visitor is identified by Pardot after visiting a web page and are NOT ISPs.
- B. An active visitor is identified by Pardot after visiting a web page.
- C. An active visitor visited two or more pages regardless of identification.
- D. An active visitor visited two or more pages and have been identified.
Answer: C
NEW QUESTION # 132
How can an admin find the number of mailable prospects in their database?
- A. Navigate to the prospect list and select "Mailable Prospects"
- B. Navigate to the overview section
- C. View all Segmentation lists
- D. View the sync queue
Answer: A
NEW QUESTION # 133
What does scoring measure?
- A. Time spent on website by a prospect
- B. Personal information about a prospect
- C. Time spent on a website by a prospect and explicit information about the prospect
- D. Activities performed by a prospect
Answer: D
NEW QUESTION # 134
What step type should be used in engagement studio if a user wants to branch prospects down two paths based on actions taken on a marketing asset?
- A. Trigger
- B. Wait
- C. Rule
- D. Action
Answer: D
NEW QUESTION # 135
A user wanes to use page actions to notify a specific user when a prospect visits an entire section of their website. This section contains three URLs:
* https://www.tenoxsoft.eom/products/A
* haps://www.tenoxsoft.con-i/products/B
* https://www.lenoxsoft.eom/pfodocts/C
What is the recommended way for the user to accomplish this?
- A. Set the page as a priority page in Pardot.
- B. Create three separate page actions, one for each URL.
- C. Create one page action with comma-separated URLs.
- D. Set the page action URL as https://www.lenoxsoft.com/products/B
Answer: D
NEW QUESTION # 136
A marketing user wants to test two similar versions of an email to seewhich one performs better.
How should they run this test?
- A. Send the two versions to two different lists, and then compare the results to determine a winner based on clicks or opens.
- B. Set up an A/B test that automatically sendsthe two versions to a single list and then determines a winner based on clicks or opens.
- C. Send one version to the list now, another to the same list later, and then compare the results to determine a winner based on clicks or opens.
- D. Set up an A/B test that automatically sends thetwo versions to a single list and then determines a winner based on event signups.
Answer: B
NEW QUESTION # 137
What happens to wait when a user paused an engagement studio and the prospect still has time remaining on the wait period.
- A. The wait.me is paused and the prospect will immediately process to next step when program resumes.
- B. The wait time continues to process and the prospect will immediately process to next step when program resumes.
- C. The wait time continues to process and the prospect will immediately process to next step once the remaining wait time is fulfilled.
- D. The wait time is paused and the prospect will finish the rema.n.ng wait time when the program resumes and process to next step.
Answer: D
NEW QUESTION # 138
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