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NEW QUESTION # 27
Northern Trail Outfitters' account is configured with Multi-Org to leverage two Salesforce CRM accounts. In the Cloud Kicks business unit they want to disconnect the sandbox instance and connect the production instance.
What additional configuration changes should they make?
- A. Remove existing user mappings, attribute mappings, and tracking subscriptions.
- B. Update query activities that reference the synchronized data extensions.
- C. Configure Multi-Org settings to account for two production instances in Setup.
- D. Rename and delete sandbox synchronized data extensions before connecting.
Answer: C
NEW QUESTION # 28
Northern Trail Outfitters sends emails for Password Resets from their web store when requested. An SMS message should be deployed if the password reset email is not sent.
What processes should they utilize to ensure a timely delivery across email and SMS?
- A. Transactional email send with the event notification service response to determine and trigger an API call to an SMS message
- B. Triggered send definition, and use API response to determine and send API call to trigger an SMS password reset
- C. Triggered send definition and use data extract Not Sent to a data extension then send SMS to those failed sends
- D. Multiple path journey with engagement split if password reset link clicked; if link not clicked, then SMS Password Reset activity
Answer: A
NEW QUESTION # 29
Which method of storing subscriber information allows a marketer to easily create different subscriptions that subscribers can opt into from the default Subscription Center?
- A. Lists
- B. Lists and Data Extensions
- C. Data Extensions
- D. Active Audiences
Answer: A
NEW QUESTION # 30
Every day at 3 a.m., Northern Trail Outfitter' (NTO) data lake instance starts generating a file that contains all records that should be sent one email or another for the next day's marketing campaigns. The size of the file varies depending on the previous day's tracking activity. As soon as the file is generated, NTO wants to import the data, segment the data, and then execute the daily sends.
What end-to-end process should deliver this efficiently?
- A. Triggered Automation > Import Activity > Series of Query Activities > Series of Sends
- B. Scheduled Automation > File Transfer > Import > Series of Query Activities
- C. Triggered Automation> Import > Data Extension Extract > Marketing Journey
- D. Scheduled Automation > Import Activity > Series of Query Activities > Series of Sends
Answer: A
NEW QUESTION # 31
The data team at Northern Trail Outfitters (NTO) has configured a data extension that contains all customer transactions within the last 90 days. NTO's marketing team would like to target customs who have purchased a camping tent or foldout camper in the last week; however for this campaign, they would like to exclude anyone who has a 'silver status.
Which three tools should be used to segment this data?
- A. Journey Builder Entry Source, Filter Definition, Segment Builder
- B. SQL Query, Filter Definition, Journey Builder Entry Source
- C. SQL Query, Decision Split, Data Designer
Answer: B
NEW QUESTION # 32
Northern Trail Outfitters (NTO) is launching a custom, corporate-branded apparel website. They are concerned about the new initiative's campaign impacting deliverability on its consumer retail sends. NTO has purchased a second IP address to be used for the corporate site's email sending.
What feature would the NTO administrator use to specify which IP address is used for retail vs. corporate?
- A. Send Definition
- B. Sender Profile
- C. Send Classification
- D. Delivery Profile
Answer: D
NEW QUESTION # 33
A marketer is designing email for mobile devices.
Which three design best practices would the marketer use? Choose 3 answers
- A. Keep copy simple and direct.
- B. Use image-based text for hero graphics.
- C. Cut content to make the message fit above the fold.
- D. Stack the content in a single column.
- E. Design with the most important content at the top.
Answer: A,D,E
NEW QUESTION # 34
A small restaurant franchise wants to implement Marketing Cloud to support their franchise owners. The corporate office the advertising copy and subscriber list. The owners of franchised stores add a customized local message to the marketing campaign.
What hierarchy should be recommended?
- A. One parent business unit and a child business unit for franchise owners.
- B. One parent business unit and a child business unit for each franchise owners
- C. A parent business unit for each franchise owner
- D. One business unit.
Answer: A
NEW QUESTION # 35
To write SQL that uses both customer data and system-generated data, what would they need to include in their query?
- A. Data Filters
- B. Data Views
- C. All of the above
- D. Measures
Answer: B
NEW QUESTION # 36
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. _Send Data Views
- B. Tracking Extracts
- C. Send Logs
- D. Contact History
Answer: C
NEW QUESTION # 37
Northern Trail Outfitters (NTO) sent an email with a Conversion Tracking Link that links to a promotion page in the NTO
website. How can the marketing team review conversions for a specific email send?
- A. View Conversions tab of the email send's tracking page
- B. Create a Query Activity using Conversions Data View
- C. Select Conversion Data from the Tracking menu
- D. Run a Conversion Report for this tracking link
Answer: A
NEW QUESTION # 38
Northern Trail Outfitters has created a dynamic content block that displays content based on a subscriber's gear preference. There are three possible combinations in addition to receiving the default content.
How should they test that the content is displaying as intended?
- A. Cycle through each subscriber's gear preference on the Preview and Test tab and send individual test emails.
- B. Create an automation with a send activity that deploys test emails to a test data extension.
- C. Create a test data extension with all possible content variations and send a test email to that data extension.
- D. Create a test list with all possible content variations and send test emails to that list.
Answer: C
NEW QUESTION # 39
Northern Trail Outfitters wants to build an abandoned cart journey which includes a Decision Split that evaluates if a customer has made a purchase after they enter the journey. Customer data is stored in a master data extension ans purchase data is stored in a second data extension.
Which two steps should they include to accomplish this journey?
- A. Configure activities within Automation Studio to update the purchase data.
- B. Use Data Designer in Contact Builder to relate the two data extensions.
- C. Create a Data Relationship in Email Studio to relate the two data extensions.
- D. Utilize Entry Data on a Decision Split within Journey Builder.
Answer: B,D
NEW QUESTION # 40
Northern Trail Outfitters (NTO) has a new product launch.
Which tool should enable NTO to easily target the most loyal subscribes?
- A. Einstein Engagement Scoring
- B. Google Analytics Audience
- C. Path Optimizer
Answer: B
NEW QUESTION # 41
Which segmentation activity can be used to refresh data on a recurring schedule via an Automation? (Choose 2)
- A. SQL Query activity
- B. Filter activity
- C. Data Extract activity
- D. Segment activity
Answer: A,B
NEW QUESTION # 42
Northern Trail Outfitters (NTO) has a promotional email intended to be sent to only its high-value customers. NTO wants to implement additional-guardrails to prevent sending the email to more subscribers than intended.
Which Activity should be configured in Automation Studio to help?
- A. Wait
- B. Verification
- C. Send Email
Answer: A
NEW QUESTION # 43
A customer is starting a new children's fashion brand and wants to use a dedicated business unit within their existing Enterprise 2.0 account. They anticipate many of their current Enterprise contacts will subscribe to the children's brand, however, they want to separate subscriber opt-outs of the Enterprise and children's brands. The customer has minimal technical resources available for implementation and support.
What should a consultant recommend to meet these criteria?
- A. Select "Use separate 'Subscription Center' for this business unit" in Settings
- B. Create attributes for each child business unit in "Profile Management" to record unsubscribes
- C. Create a Business Unit Filter in 'All Subscribers' List to record unsubscribes
- D. Select "Subscribers will be unsubscribed from this business unity only" in Settings
Answer: D
NEW QUESTION # 44
A marketer at Northern Trail Outfitters sends a promotional offer every week to a data extension that contains all new subscribers from the previous week. What would the marketer create to automate the send and save time?
- A. A Transactional Send Classification
- B. A recurring Send Schedule via Guided Send
- C. A User initiated Email
- D. A Simple Send Email
Answer: B
NEW QUESTION # 45
The marketing team would like to refresh a filtered data extension on a recurring basis, by using a data filter named "Pref1-Tech" How can this process be automated?
- A. Create a filtered Data Extension Activity that selects the Pref1-Tech Data Filter, and then add the Filtered Data Extension Activity to an Automation
- B. Create a Filter Activity that selects the Pref1-Tech Data Filter, and then add the Filter Activity to an Automation
- C. Set a refresh schedule on a new filtered data extension, and select the Pref1-Tech data filter
- D. Add the Pref1-Tech Data Filter to an Automation
Answer: A
NEW QUESTION # 46
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
- A. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- C. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
Answer: B
NEW QUESTION # 47
Northern Trail Outfitters (NTO) wants to create a relevant audience from a data extension for a daily send campaign. The audience will change from day-to-day. These emails contain a View As Web Page link and NTO wants to ensure this will not be broken when the audience is refreshed daily.
What should be used to segment this audience?
- A. Use AMPscript inside the email to pull information from a send logging data extension to determine which content displays based on message context
- B. Use exclusion lists for the send - excluding those that already were sent the email
- C. Use SQL Query to filter the audience into a new data extension that is upserted every day
- D. Use a SQL Query to filter the audience into a new data extension that is overwritten each day
Answer: A
NEW QUESTION # 48
The marketing manager of Northern Trail Outfitters is interested in A/B testing emails in order to increase subscriber engagement.
Which two practices should the marketing manager employ? (Choose two.)
- A. Test multiple variations concurrently.
- B. Offer a special discount for opening the email.
- C. Use a large sample size.
- D. Wait at least 24 hours before declaring a winner.
Answer: C,D
NEW QUESTION # 49
The IT department at Northern Trail Outfitters would like to receive email notifications once an automation has completed. How should the automation be configured?
- A. Select the IT users from the Notification Settings panel on the Overview page in Automation Studio.
- B. Navigate to the Automation's Activity tab and enter a comma delimited list of IT staff in the Run Completion field.
- C. Add a Send Email Activity to the end of the Automation workflow and configure it to send to a Subscriber list of IT staff.
- D. Select and configure the Automation Studio Completion report from the Reports Catalog within the Reports application.
Answer: B
NEW QUESTION # 50
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Pass Your Marketing Cloud Consultant MKT-101 Exam on Aug 18, 2023 with 154 Questions: https://www.dumpexams.com/MKT-101-real-answers.html
Latest Salesforce MKT-101 PDF and Dumps (2023) Free Exam Questions Answers: https://drive.google.com/open?id=196pdPBAR-nUd27fdAig_IHEcLrPaaJST