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Google adwords-display Exam Syllabus Topics:

Google Display Exam Practice Test Sample Questions:

1. Thomas is working with Anne to customize their Google AdWords ad. Anne wants to make certain that her ads rotate rather than show the same ads over and over. How can Anne ensure that her ads will rotate when they're displayed?

A) Anne should choose the Optimize option in the Serving settings section of her campaign's Settings tab.
B) Anne should choose the Swivel option in the Advance settings section of her campaign's Settings tab.
C) Anne should choose the Optimize option in the Advance settings section of her campaign's Settings tab.
D) Anne should choose the Rotate option in the Advance settings section of her campaign's Settings tab.

2. What term is assigned to the concept of measuring your profit that you've made from advertising compared to how much you've spent on that advertising?

A) CPM
B) ROI
C) CTR
D) Sunk costs

3. Consider the image shown below:
What will happen if you click on the "history of soccer" link in the image?

A) The "soccer" wheel will fade to the background and a new wheel called "history of soccer" will be created.
B) You'll be taken to the first page with the keyword "history of soccer" in the Google search r esults.
C) Google AdWords will display ads related to the "history of soccer" for this keyword.
D) Another line will branch out from "soccer" with related links to the "history of soccer" link.

4. Google makes many recommendations for Google AdWords users for direct response campaigns. One of the recommendations Google makes is to implement cost-per-click bidding so that you only pay when people click your ad. What other reason is valid for using the cost-per-click bidding?

A) If you are creating a display ad, you must use cost-per-click bidding.
B) If you want to use the Conversion Optimizer tool, you must use cost-per-click bidding.
C) If you want to include video overlays ads, you must use cost-per-click bidding.
D) If you want to be included in Google Content Network, you must use cost-per-click bidding.

5. Terry wants to create a YouTube ad for her company, but she wants to use location-based
targeting the ad based on location. In YouTube, what term is assigned to such targeting?

A) Geo-caching
B) Geo-targeting
C) Nation targeting
D) Demographics

Solutions: