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CIMA Managing Finance in a Digital World Sample Questions:

1. Which of the following specifically describes experiential marketing?

A) Experiential marketing uses marketing techniques to achieve non-commercial goals.
B) Experiential marketing uses marketing techniques to maximise profits.
C) Experiential marketing uses marketing techniques to create an emotional connection between a person and a brand.
D) Experiential marketing uses marketing techniques to motivate employees.

2. According to Ansoff, which of the following marketing strategies should be adopted when introducing an existing product to a new market?

A) Diversification
B) Market penetration
C) Market development
D) Product development

3. Company Y is looking into relocating its production from Country P to neighbouring Country O. After researching the cost of production, this move gives the benefit of reduced material and labour costs which more than off-set the costs of transferring the finished goods back into Country P for sale. The decision to relocate the production is classified as which of the following options?

A) Near-shoring
B) Off-shoring
C) Retained production
D) Outsourced production

4. Workforce flexibility takes a number of different forms. Which of the following achieves flexibility where employees have the ability to move between tasks as and when required by the organisation?

A) Numerical flexibility
B) Functional flexibility
C) Temporal flexibility
D) Shift system flexibility

5. Organisation X is 6 months into an overhaul in its supply chain management and production process.
The organisation aims to prevent errors before they occur, demands participation by all, including customers and suppliers, and the structure is driven by the entire Board of Directors. Which method of management has Organisation X adopted?

A) Six Sigma
B) Kaizen
C) Total Quality Management
D) Quality Circles

Solutions: