Salesforce MCC-201 Exam Syllabus Topics:

Topic	Details
Topic 1	Personalized Digital Marketing: This section of the exam measures the skills of a Digital Marketing Manager and covers how to create tailored messaging using CRM data from Salesforce. It includes hands-on tasks such as building personalized emails in Content Builder, testing messages, sending them to various recipient types, and automating delivery through tools like Triggered Emails, Automation Studio, and Journey Builder. It also requires knowledge of how email sending works and how subscriber statuses affect delivery and engagement.
Topic 2	Synchronized CRM Data: This section of the exam measures the skills of a Data Integration Specialist and focuses on using Salesforce CRM data within Marketing Cloud. It covers the process of syncing data through Contact Builder, segmenting audiences using filters and SQL queries, creating Data Extensions, and using this information to build and test journeys in Journey Builder.
Topic 3	Salesforce Marketing Cloud Overview: This section of the exam measures skills of a Salesforce Marketing Specialist and covers the foundational understanding of the Customer Success Platform and how Marketing Cloud fits into it. Candidates are expected to recognize the core features and value of Marketing Cloud, and how it supports customer engagement through personalized communication across multiple channels.

Reference: https://trailheadacademy.salesforce.com/classes/mcc201-link-your-salesforce-data-using-marketing-cloud-connect#

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