Topics of MB-220: Microsoft Dynamics 365 Marketing Exam

Candidates must know the exam topics before they start of preparation. because it will really help them in hitting the core. Our Microsoft MB-220 exam dumps will include the following topics:

1. Configure marketing applications (5-10%)

Configure marketing settings

Configure the privacy banner
Configure settings for landing pages
Configure data protection tools
Define default matching strategies
Verify organization and business management settings
Configure quota limits
Configure Campaign & Materials Approval Workflow
Configure event settings
Configure Customer Insights synchronization
Create templates
Configure Marketing Business Units
Manage keywords for images for an organization

2. Manage segments and lists (10-15%)

Implement global distribution and high availability

Create market segments
Determine segment type
Create and manage segments
Configure dynamic segments using Designer, Flow, or Query
Combine segments using union, exclude, or intersect logic

Create and manage subscription centers and lists

Create a segment based on a subscription list
Create a subscription list
Determine usage scenarios for subscription lists
Create and manage Subscription Center
Add a subscription list or lists to a form

3. Create and manage marketing forms and pages (10-15%)

Create marketing forms

Embed a form on an external website
Determine form requirements and limitations
Determine which marketing form type to use
Create a marketing form using a template
Create new fields to add to marketing forms
Enable prefilling for forms

Create and manage marketing pages

Preview and validate marketing pages
Publish a marketing page
Add form blocks to marketing pages
Determine which marketing page type to use
Create and use dynamic test links
Create a marketing page using a template
Customize a marketing page
Configure Personalized Landing Pages
Implement dedicated marketing page blocks

4. Manage leads (10-15%)

Create and manage leads

Create leads manually or automatically
Synchronize leads from LinkedIn by using the LinkedIn connector
Create and manage leads and lead segments through parent contacts/accounts
Create and manage leads through social content

Create and assess sales readiness

Create and manage Lead Scoring Models
Configure thresholds
Create compound conditions
Create explicit and implicit scoring conditions
Set up condition models

5. Create and manage marketing emails (10-15%)

Create email messages

Send messages through send now
Define mandatory fields
Create an email message
Integrate marketing pages with marketing emails
Create A/B Emails
Add dynamic content to email messages

Publish and manage email messages

Validate and publish messages
Edit Go live emails
Preview and test dynamic messages

6. Manage customer journeys (15-20%)

Create customer journeys

Determine template types
Implement activity and launch workflow options
Set up a customer journey
Implement flow control for customer journeys
Implement targets
Implement content types

Publish and manage customer journeys

Validate and publish a customer journey
Edit live customer journeys

7. Manage events and webinars (10-15%)

Create and manage events

Manage vendors, logistics, and accommodations
Set up agendas, including internal and external tracks
Manage Event Forms
Manage speakers, registration, waitlists, and attendees
Create an event team

Create and manage webinars

Determine webinar types
Configure webinar options

8. Configure and analyze customer responses (10-15%)

Create and manage surveys and survey responses

Configure response routing
Preview and test surveys
Implement workflow conditional logic for survey actions
Publish surveys for customer journeys
Identify survey question types
Determine respondent types

Manage Customer Insights

Analyze contact insights
Analyze contacts' responses in Excel
Analyze website insights
Analyze email insights
Analyze lead scoring model insights
Analyze segment insights
Analyze marketing form insights
Analyze customer journey insights
Analyze redirect URL insights
Determine report types
Gather and summarize survey results
Analyze lead insights
Analyze marketing page insights

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

Who Can Aim at It?

Think of taking up the Microsoft MB-220 and earning the corresponding designation if your regular job responsibility demands extensive use of Microsoft Dynamics 365 Marketing. Functional consultants and developers can easily hone inherited skills and widen up their skill periphery to become more industry-suitable with MB-220.

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What Are Specifications of Associated Certification?

Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.

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Concluding Words

With in-depth cognizance of Microsoft Dynamics 365 Marketing, the Microsoft MB-220 exam is here to leverage the expertise that any functional consultant and developer requires to accomplish regular operations. To weave success in such a test, having holds of quality study materials like official instructor-led training and books is essential. These study supplies allow an applicant to become exam-ready in an effective manner without plenty of time constraints.