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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Channel Management | 19% | - Describe the send process in Marketing Cloud Engagement - Given a scenario, describe the execution of different channel campaigns - Explain the different channel capabilities and requirements |
| Subscriber Data Management | 24% | - Describe the different data types and storage options in Marketing Cloud Engagement - Given a scenario, recommend marketing automation techniques - Explain the concepts and typical workflows of data management in Marketing Cloud Engagement - Describe Marketing Cloud Engagement data model |
| Reports & Analytics | 5% | - Describe reporting and analytics capabilities in Marketing Cloud Engagement |
| Digital Marketing Proficiency | 15% | - Explain the fundamentals of Marketing Cloud Engagement - Describe governance and compliance in relation to digital marketing - Describe marketing best practices |
| Maintenance | 15% | - Describe the health and performance metrics for a Marketing Cloud Engagement instance - Describe solutions for system limitations - Describe monitoring and troubleshooting techniques |
| Setup | 22% | - Describe Marketing Cloud Engagement extension products and features (Datorama, Interaction Studio, Audience Builder, etc.) - Given a scenario, configure business units, users/permissions, and security/security policies - Describe how to configure integrations - Describe how Marketing Cloud Engagement account capabilities map to business needs |
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?
- A. File Transfer Activity
- B. Decryption Activity
- C. Data Extract Activity
- D. Import Activity
Correct Answer: A 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Which activity should be used for multivariate content testing within Journey Builder?
- A. Random Split
- B. Decision Split
- C. Content Split
- D. Engagement Split
Correct Answer: C 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?
- A. Web Analytics Connector
- B. Cloud Pages URL AMP script function
- C. Link Wrapping
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?
- A. Multiple FTP users must be accommodated.
- B. A new sender profile is needed for sending transactional emails.
- C. Brand-specific private domains are required for images and links.
Correct Answer: C 🗳️
A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?
- A. Update Only
- B. Add Only
- C. Add and Update
- D. Overwrite
Correct Answer: D 🗳️
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