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Salesforce MCE-Admn-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters requires all subscriber files placed on the SFTP for import be encrypted.
Which activity in Automation Studio could be used to decrypt the file to prepare for Importing?

A) File Transfer Activity
B) Decryption Activity
C) Data Extract Activity
D) Import Activity

2. Which activity should be used for multivariate content testing within Journey Builder?

A) Random Split
B) Decision Split
C) Content Split
D) Engagement Split

3. Northern Trail Outfitters wants to pass the email address of a subscriber to a landing page through a URL parameter from a promotional email.
Which Marketing Cloud capability allows for secure transmission of the email address?

A) Web Analytics Connector
B) Cloud Pages URL AMP script function
C) Link Wrapping

4. A Marketing Cloud admin at Northern Trail Outfitters (NTO) is exploring whether they need to separate their brands into separate business units.
When should the admin create separate business units for each of NTO's brands?

A) Multiple FTP users must be accommodated.
B) A new sender profile is needed for sending transactional emails.
C) Brand-specific private domains are required for images and links.

5. A Marketing Cloud admin is using the Import Wizard to import data into a non-sendable data extension, but receives an error indicating the import type being used requires a primary key.
Which import type could the admin use instead?

A) Update Only
B) Add Only
C) Add and Update
D) Overwrite

Solutions: