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Salesforce MCE-Admn-201 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Email Marketing Operations | - Content and campaign execution
|
| Analytics, Reporting, and Optimization | - Optimization and troubleshooting
|
| Automation and Journeys | - Automation Studio
|
| Compliance and Security | - Privacy and regulatory compliance
|
| Subscriber and Data Management | - List and data management
|
Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:
An entertainment company is hosting events across the country in different venues. They want to use Contact Builder to feed Journey Builder. Contact who enter a journey will go through a decision split based on the type of event. The journey will send a series of emails and one of them will contain the venue details dynamically populated with AMP script.
The Company collects the following information:
- Customer data (email address, first name, last name...).
- Event registration (email address, event ID, event name, event type, venue ID...).
- Venue details (venue ID, venue name, venue address...).
- Payment details (email address, event ID, total paid...).
The Company does not want to link everything in Contact Builder.
Which are the two data sources that must be incorporated inside Contact Builder?
Choose 2 answers.
- A. Event Registration
- B. Venue Details
- C. Customer Data
- D. Payment Details
Correct Answer: A,C 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Northern trail Outfitters (NTO) is warming a new Dedicated IP address, and they need to monitor their deliverability across major ISPs.
Which bounce type would be indicative of the ISPs view of NTO's sending reputation?
- A. Technical
- B. Block
- C. Hard
- D. Soft
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Northern Trail Outfitters wants to have specific permission restrictions applied to all users in a business unit.
How should they accomplish this?
- A. Set default permissions with the restrictions on the business unit
- B. A Assign a role to the business unit
- C. Apply a permission set to the business unit
- D. Disable the permissions directly within the business unit
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Northern Trail Outfitters needs to reduce the amount of work when managing messages to customers, but cannot add any more personnel due to budget constraints. There has been an increased number of customer purchases on their website, and the team currently sends batch order confirmations. What solution will decrease manual workloads on the team and will improve their customers experience?
- A. A scheduled automation to send emails to customers who made a purchase daily.
- B. A user -initiated message to send an email to customers who made a purchase daily.
- C. A file drop automation to send emails to customers who have made a purchase.
- D. A triggered message to send an email as soon as a customer completes a purchase.
Correct Answer: D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Northern Trail Outfitters (NTO) purchased one Sender Authentication Package (SAP) to ensure their branding is on every marketing communication.
What would be achieved with SAP?
- A. Image URLS are wrapped with the appropriate brand URL
- B. The out-of-the-box profile center will display NTO branding
- C. A different click domain can be used for each brand
- D. A Dedicated IP is automatically warmed up
Correct Answer: A 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
