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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Media Cloud Fundamentals | 20% | - Integration with Salesforce platform and external systems - Core architecture, components and data model - Overview of Media Cloud for media and entertainment industry |
| Topic 2: Advertising Sales Management | 25% | - Manage accounts, advertisers, agencies and partners - Product catalog, inventory and ad space configuration - Proposal creation, pricing, contracts and fulfillment |
| Topic 3: Industries CPQ, CLM and Order Management | 20% | - Contract lifecycle management and compliance - Order capture, fulfillment and delivery - Configure, price and quote media offerings |
| Topic 4: Subscriber Lifecycle Management | 20% | - Subscription products, billing and renewals - Subscriber acquisition, onboarding and retention - Audience segmentation and personalization |
| Topic 5: OmniStudio Implementation | 15% | - Design digital experiences with OmniScripts and FlexCards - Integrate processes across channels |
Salesforce Media Cloud Consultant Sample Questions:
A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?
- A. Custom Lightning Web Component
- B. Relationship Graph
- C. custom FlexCard
- D. Customer Hierarchy
Correct Answer: B 🗳️
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Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
- A. CRM analytics
- B. third party tools (DOMO, PowerBI, etcc)
- C. standard salesforce report and dashboard
- D. marketing cloud intelligence
Correct Answer: D 🗳️
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Amedia firm would like to update campaign level details to compare schedule versus actual delivery on a daily basis. Which approach should a consultant take in this scenario?
- A. implement a listener integration to the downstream billing system for real-time schedule versus actual details
- B. get the schedule versus actuals using downstream real-time integration
- C. get the schedule versus actuals using a revenue schedule tool or downstream batch integration
- D. Use an offline, static report to get the schedule versus actual details
Correct Answer: C 🗳️
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A publishing company has an existing media plan creation process that was setup using OmniStudio a few months ago. A new requirement has ome up where the user will be required to enter a new secondary budget field and this field should be stored with the rest of the media plan details. On which object should a consultant add this field so that it is stored with the rest of the media plan and can be added to the appropriate OmniScript?
- A. opportunity
- B. order
- C. media plan placements
- D. quotes
Correct Answer: C 🗳️
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Why would a consultant integrate media cloud advertising sales management (ASM) with a programming server?
- A. to create digital ad campaigns with guaranteed impressions
- B. to set the priority for ads to be served based on advertiser category and competitive exlusion rules
- C. to provide third-party impression numbers for actual delivery
- D. to retrieve actual impressions delivered by date and advertiser
Correct Answer: D 🗳️
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