[Jul 20, 2024] Free Salesforce Consultant Media-Cloud-Consultant Exam Question
Media-Cloud-Consultant dumps & Salesforce Consultant sure practice dumps
NEW QUESTION # 38
What are three media cloud record types for the account object?
- A. publisher account
- B. agency account
- C. household account
- D. advertiser account'
- E. brand account
Answer: A,B,D
Explanation:
In Salesforce Media Cloud, the account object can be customized to represent different entities involved in the media and advertising ecosystem. The three record types for the account object include: Agency Account (A), Advertiser Account (B), and Publisher Account (C). These record types help in organizing and managing relationships and interactions with various stakeholders in the advertising process, such as agencies that represent advertisers, the advertisers themselves who are the clients looking to promote their products or services, and publishers who own the media space where the ads are displayed.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 39
An administrator is mapping a user to media cloud personas. In the current role, the user builds media plans from request for proposals, reviews past performance to ain insight, and proposes proactive solutions. To which persona should the user be mapped?
- A. yield manager
- B. designer
- C. ad ops
- D. media planner
Answer: D
Explanation:
The user in question, who builds media plans from requests for proposals, reviews past performance for insights, and proposes proactive solutions, best fits the Media Planner persona (A). This role involves strategizing and planning advertising campaigns, analyzing performance data, and making informed decisions to optimize future media plans, aligning closely with the responsibilities described.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 40
Which two features should a consultant keep in mind when proosing the use of JSON-based mapping over object-based mapping for contract templates?
- A. the consultant can use the item section for any type of item list, not only for line items
- B. only contract, opportunity, order, and quote objects are supported when mapping fields is JSON-based mapping
- C. the data to extract and merge into the template must exist in standard objects
- D. JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not
- E. documents cannot display attribute data unless the custom section in the document template is used
Answer: A,D
Explanation:
When proposing the use of JSON-based mapping over object-based mapping for contract templates, a consultant should keep in mind the following features:
JSON-mapping allows for filtering individual line items or repeatable content items to display in a document, but object-based mapping does not: This feature provides greater flexibility in customizing the content that appears in the document, allowing for more targeted and relevant information to be included.
The consultant can use the item section for any type of item list, not only for line items: This versatility enables the inclusion of various types of data lists in the document, beyond just standard line items, enhancing the document's comprehensiveness and relevance to the specific use case.
References:
Salesforce Documentation on JSON-based mapping:https://help.salesforce.com/ Salesforce Developer Guide on JSON and Object Mapping:https://developer.salesforce.com/
NEW QUESTION # 41
A large media company is using salesforce industries to model digital advertising products. These products have a common set of characteristics. Which pair of media cloud items would a product manager use to most efficiently create the products for the sales users to sell?
- A. clone an existing ad product and assign attributes
- B. use an object type and assign attributes
- C. use a product family for those products
- D. use a standalone product and add attributes
Answer: C
Explanation:
To most efficiently create digital advertising products that share a common set of characteristics, a product manager should use a product family (B). Product families in Salesforce Industries allow for the grouping of related products, enabling the manager to define shared attributes and characteristics at the family level, which then applies to all products within that family. This approach streamlines the creation process and ensures consistency across similar advertising products.References:
https://www.salesforce.com/products/media-cloud/overview/
https://help.salesforce.com/articleView?id=sf.product2_family.htm
NEW QUESTION # 42
Which industries CPQ API method needs to be called from the integration procedure that returns the pricing information from the out-of-the-box pricing plan?
- A. putCartsItems
- B. createCart
- C. priceCart
- D. postCartsItems
Answer: C
Explanation:
In the context of Industries CPQ (Configure, Price, Quote), the API method that needs to be called from the integration procedure to return pricing information from the out-of-the-box pricing plan ispriceCart. This method is responsible for calculating the prices of items in a cart based on the defined pricing rules and structures within the CPQ system. By invoking this method, the integration procedure can retrieve accurate and up-to-date pricing information for the items selected by the customer.
References:
Salesforce Industries CPQ documentation:https://help.salesforce.com/
Salesforce CPQ API resources:https://developer.salesforce.com/
NEW QUESTION # 43
In digital ad sales, what are two ways advertisiments are priced?
- A. marketing cost
- B. prepaid expense (PE)
- C. cost per click (CPC)
- D. cost per mille (CPM)
Answer: C,D
Explanation:
In digital ad sales, advertisements are commonly priced based on Cost Per Mille (CPM) (A), which refers to the cost per thousand impressions, and Cost Per Click (CPC) (C), which refers to the cost each time a user clicks on an ad. These pricing models help advertisers and publishers to measure the cost-effectiveness and performance of their ad campaigns.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 44
A media cloud customer has a requirement of showing different fields to different groups of users so that confidentiality of information is maintained. For example, business unit A users cannot view quotes of business unit B and vice versa. However, both business units are supported by a single operations team who need to see both quote types. Managers need to be able to view and edit records of their team members. Which three sharing and visibility settings are relevant for consideration in this scenario?
- A. field level security
- B. sharing group
- C. sharing rules
- D. organization wide default
- E. enterprise territory management
Answer: A,C,D
Explanation:
To ensure confidentiality of information among different groups of users in a Media Cloud customer scenario, where business unit A users cannot view quotes of business unit B and vice versa, the relevant sharing and visibility settings to consider areOrganization Wide Defaults, Sharing Rules, and Field Level Security.
Organization Wide Defaults set the baseline level of access, Sharing Rules can extend access based on specific criteria, and Field Level Security controls visibility to specific fields within records, ensuring that information is only accessible to the appropriate users or groups.
References:
Salesforce Security Guide: https://help.salesforce.com/articleView?id=sf.security_data_access.htm Salesforce Field Level Security documentation:
https://help.salesforce.com/articleView?id=sf.admin_fls.htm&type=5
NEW QUESTION # 45
A CTO of a B2B advertising publishing company asked an administrator who worked on making the media cloud application live, for their help in monitoring the real-time information on system performance and security. Where can the administratot find this information?
- A. system.salesforce.com
- B. media.salesforce.com
- C. monitor.salesforce.com
- D. trust.salesforce.com
Answer: D
Explanation:
For an administrator looking to monitor real-time information on system performance and security for a Media Cloud application, the best resource istrust.salesforce.com. This site provides comprehensive and up-to-date information on the operational status, performance, security, and scheduled maintenance of Salesforce services. It's an essential tool for administrators to stay informed about the health and stability of their Salesforce environment.
References:
Salesforce Trust Site:https://trust.salesforce.com/
NEW QUESTION # 46
A media cloud customer needs to integrate google ad manager (GAM) with an existing middleware system using an integration procedure. What is the most secure way for a consultant to implement the authentication and credentialing requiments the integration, while also minimizing customization?
- A. create a remote action in the integration procedure that calls a custom Apex Class
- B. create a new authentication provider with custom metadata and use it within a named credential
- C. modification on interation procedure is not needed since this is trough middleware and the existing named is not utilized
- D. implement a custom OAuth to authenticate with middleware, storing credentials in the integration procedure
Answer: B
Explanation:
When integrating Google Ad Manager (GAM) with an existing middleware system, using a named credential with a custom authentication provider is the most secure and minimally invasive approach. This method enables Salesforce to securely manage authentication credentials, reducing the need for custom code and customizations. The use of named credentials and authentication providers streamlines the integration process, ensuring secure and straightforward access to external systems while adhering to best practices for security and maintainability.References:https://developer.salesforce.com/
NEW QUESTION # 47
A publisher wants to empower its sales team by embedding analytic dashboards that show the actual digital delivery performance on the salesforce account page for advertising and agencies. The dashboard will need to be customized to reflect nuances of the publisher's business. What should a consultant configure or implement to solve for this use case?
- A. integrate digital delivery sources to big query or snowflake, connect tableau to the data warehouse, and then set up an e,bedded tableaudashbpard on the account page
- B. clone one of the flex card included is asm and customize the parameters to display a marketing cloud intelligence dashboard.
- C. configure the ad delivery connector for crm analytics and set up an embedded crm dahhboard'
- D. use integration to build a custom connection to the ad server to bring delivery data into the ad delivery object and set up a report chart on the account page
Answer: C
Explanation:
To provide the sales team with analytic dashboards showing actual digital delivery performance directly on the Salesforce Account page for advertisers and agencies, configuring the Ad Delivery Connector for CRM Analytics is the most efficient solution. This approach leverages CRM Analytics to aggregate and analyze ad delivery data, offering customizable dashboards tailored to the publisher's specific business nuances.
Embedding these CRM Analytics dashboards on the Account page ensures that sales teams have immediate access to relevant performance metrics, enabling informed decision-making and client discussions.References:https://www.salesforce.com/products/tableau/crm-analytics/
NEW QUESTION # 48
Asales executive needs to select product attribute values during proposal line item creation, such as rate type, skippable, etc. , apart from various sObject field values, such as product Name, Ad Space Format, etc. The base price of the line item depends on these values, including product attribute value selection, and itrequires attribute-based pricing enablement. Which pricing interface implementation needs to be activated?
- A. PricingPlanService
- B. PricingRulesImplementation
- C. DefaultPricingImplementation
- D. PricingElementServiceImplementation
Answer: B
Explanation:
For attribute-based pricing enablement, where the base price of a proposal line item depends on various product attribute values and sObject field values, thePricingRulesImplementationinterface needs to be activated. This interface allows for the definition and application of complex pricing rules based on a variety of attributes and conditions, providing the flexibility needed to accurately price products based on specific characteristics and selections.
References:
Salesforce CPQ Developer Guide:
https://developer.salesforce.com/docs/atlas.en-us.cpq_dev.meta/cpq_dev/ Salesforce Pricing Implementation documentation:https://help.salesforce.com/
NEW QUESTION # 49
What happens when a required placement is unavailable in the ad server during the check availability product with google ad manager?
- A. the check availability action updates the quantity to the available quantity
- B. a yellow check mark if partial quantity
- C. a red check mark appears in the availability column
- D. the check availability action returns the availability quantity for manual adjustment
Answer: C
Explanation:
When a required placement is unavailable in the ad server during the check availability process with Google Ad Manager, a red check mark appears in the availability column (D). This clear visual cue signals to the user that the desired placement is not available, prompting them to consider alternative placements or adjust their campaign strategy accordingly.References:
https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 50
A B2B advertising publishing company is exploring Salesforce to manage its advertising sales business, track sales orders, and measure effectiveness of advertising. They have decided to use Advertising Sales Management (ASM) applicationlicenses. However, they are unsure about the additional products they need to purchase. Which two mandatory add-on products should a consultant recommend in this scenario?
- A. digital process automation
- B. sales cloud
- C. marketing cloud intelligence
- D. industries order management
Answer: B,D
Explanation:
For a B2B advertising publishing company using Advertising Sales Management (ASM) application licenses and looking to manage its advertising sales business, track sales orders, and measure the effectiveness of advertising, the two mandatory add-on products recommended are:
Sales Cloud: This is essential for managing customer relationships, tracking sales opportunities, and providing a comprehensive CRM solution that integrates with the Advertising Sales Management functionalities.
Industries Order Management: This add-on is crucial for efficiently managing and tracking sales orders within the advertising sales process. It enables the company to streamline order fulfillment and ensure accurate order processing and management.
These add-ons provide the necessary foundation and capabilities to support the advertising sales business and its operational needs within Salesforce.
References:
Salesforce Sales Cloud documentation: https://www.salesforce.com/products/sales-cloud/overview/ Salesforce Industries Order Management overview:
https://www.salesforce.com/products/industries/order-management/
NEW QUESTION # 51
Aclient is currently using manual processes and spreadsheets for selling ads and creating media plans and insertion orders. The client has selcted media cloud advertising sales management along with the industry CPQ and industries order management for this purpose. Their orders need to be actived on an ad server for which there is no current pre-built integration available from ASM, although there are APIs available. When using ASM, where should a consultant start an interface to an ad server, so orders can be submitted to the ad server?
- A. insdustries CPQ
- B. industries order managment
- C. custom apex
- D. flow builder
Answer: B
Explanation:
For a client transitioning from manual ad sales and media plan processes to using Media Cloud Advertising Sales Management, along with Industry CPQ and Industries Order Management, integrating with an ad server where no pre-built integration exists would begin with Industries Order Management. This system is designed to handle complex order processes and activations, making it the logical starting point for developing an interface to submit orders to an ad server. Leveraging the APIs available, a custom integration can be built within the Order Management framework to ensure seamless order transmission and activation on the ad server.References:https://www.salesforce.com/products/industries/overview/
NEW QUESTION # 52
A customer has provided the below Ad placement requirements for a vertical banner. size: 120x600, position (left or right), content (animated GIF) wich two fields need to be configured in the ad creative size type object to meet the customers requirements?
- A. position
- B. height
- C. ad placement type
- D. width
Answer: B,D
NEW QUESTION # 53
A consultant is working on a new implementation of media cloud for a company and is planning the migration of the data from the legacy solution to media cloud. Which consideration should the consultant take into account for a successful migration?
- A. consultant should exclusively extend the media cloud data model standard object to map the legacy objects
- B. consultant should identify the relevant legacy objects and use media cloud media data model objects with custom objects if required
- C. consultant should identify the relevant legacy objects and map them exclusively to the sales cloud data model
- D. consultant should identify the relevant legacy objects and create brand new custom objects for all those legacy objects
Answer: B
Explanation:
For a successful migration from a legacy solution to Salesforce Media Cloud, it's important to first identify the relevant legacy data objects and then map them to the corresponding objects within the Media Cloud data model. This mapping may involve both standard objects provided by Media Cloud and custom objects that may need to be created to accommodate specific data or functionality not covered by the standard model. This approach ensures a seamless transition of data, preserving its integrity and maintaining continuity of operations. It's also crucial to consider the relationships between objects and any specific business logic that needs to be replicated or adapted in the new environment.
References:
Salesforce Data Migration Guide: https://developer.salesforce.com/docs/atlas.en-us.dat.meta/dat/ Salesforce Media Cloud documentation: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 54
A media cloud customer is already running advertising sales management (ASM) on an org and wants to upgrade from an older release. What should a consultant do before migration?
- A. Take a backup of any customized or modified older ASM components
- B. customize or modify the newer ASM components
- C. take a backup of any newer ASM components
- D. activate custom lightning web components and FlexCards
Answer: A
Explanation:
Before migrating or upgrading Advertising Sales Management (ASM) in Salesforce Media Cloud, it's crucial to safeguard existing customizations and modifications. Taking a backup of any older ASM components that have been customized or modified ensures that custom functionalities and integrations are preserved during the upgrade process. This step is essential to avoid data loss and to maintain the integrity of custom workflows, processes, and configurations that have been tailored to the business's unique requirements.References:https://help.salesforce.com/
NEW QUESTION # 55
A digital publisher wants to visualize the connections between the different parties who are involved in ad buys, including advertisers, agencies, and teir parent companies. Which feature of salesforce industries does media cloud use for this purpose?
- A. Customer Hierarchy
- B. Relationship Graph
- C. custom FlexCard
- D. Custom Lightning Web Component
Answer: B
Explanation:
Salesforce Industries utilizes the Relationship Graph feature (B) to visualize connections between different parties involved in ad buys, such as advertisers, agencies, and their parent companies. The Relationship Graph provides a visual representation of how these entities are related, making it easier for digital publishers to understand and manage their interactions with each party. This feature enhances the ability to navigate complex networks of relationships within the advertising ecosystem.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/features/
NEW QUESTION # 56
Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?
- A. custom ad server
- B. google ad manager
- C. marketing cloud intelligence
- D. tabluea
Answer: C
Explanation:
When a consultant wants to see analytical insights during the creation of a media plan in Advertising Sales Management (ASM), using Marketing Cloud Intelligence is the appropriate choice. Marketing Cloud Intelligence (formerly known as Datorama) provides comprehensive analytics and insights capabilities, enabling users to visualize and analyze data effectively. Through its integration with ASM, consultants can leverage these analytical insights to make informed decisions about media placements, optimizing ad sales strategies and improving campaign performance.References:https://www.salesforce.com/products/marketing-cloud/intelligence/
NEW QUESTION # 57
Which tool should a consultant include in the design for a media cloud advertising sales managment (ASM) org when looking to enable a company to track campaign performance from external servers?
- A. third party tools (DOMO, PowerBI, etcc)
- B. marketing cloud intelligence
- C. standard salesforce report and dashboard
- D. CRM analytics
Answer: B
Explanation:
To enable a company to track campaign performance from external servers within a Media Cloud Advertising Sales Management (ASM) org, the consultant should includeMarketing Cloud Intelligencein the design.
Marketing Cloud Intelligence provides advanced analytics and data integration capabilities, allowing companies to aggregate, analyze, and visualize data from various sources, including external servers. This tool enables the tracking of campaign performance across different platforms and media, offering comprehensive insights into the effectiveness of advertising campaigns.
References:
Salesforce Marketing Cloud Intelligence documentation:https://help.salesforce.com/ Salesforce Media Cloud resources: https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 58
Acompany is launching a new sports subscription package and need it configured in media cloud so it can be sold through their customer portal. During the order process, the company will capture the favorite sport of users to provide streaming content in 4k. a new orchestration flow will be implemented to active the subscription in the streaming server. To configure the subscription package, which three objects will have configuration done in such a way that the information captured can be sent to the fulfilemtn system?
- A. product
- B. product attributes
- C. customer interaction
- D. product relationship
- E. decomposition relationship
Answer: A,B,E
Explanation:
When configuring a new sports subscription package in Media Cloud, particularly one that captures the favorite sport of users to provide streaming content in 4K, the configuration would involve Product Attributes, the Product itself, and Decomposition Relationship objects. Product Attributes would be used to capture specific information like the user's favorite sport, the Product object represents the subscription package, and Decomposition Relationships help in structuring how this product relates to other components or services in the fulfillment system. This setup ensures that the necessary information is captured and can be effectively communicated to the fulfillment system for subscription activation.References:https://help.salesforce.com/
NEW QUESTION # 59
In digital ad sales, which set of objects does a consultant need to configure and how many records are needed under the object to form a relationship where one program is shown on five mobile apps?
- A. media content title: one(program), media channel: one (app), product: five
- B. media content title: five(program), media channel: five (app), product: one
- C. media content title: one(program), media channel: five (app), product: five
- D. media content title: five(program), media channel: five (app), product: five
Answer: C
Explanation:
For a relationship where one program is shown on five mobile apps in digital ad sales, the consultant needs to configure the objects as follows: Media Content Title: one (program), Media Channel: five (app), Product: five (C). This setup implies one program is available across five different apps, each requiring a unique product configuration to represent the advertising opportunity associated with the program on each app.References:
https://help.salesforce.com/articleView?id=mc_overview.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 60
When creating a digital ad sales media proposal, which object mapping is used to link one show with multiple ad space formats during the catalog design?
- A. ad space specification (one-to-one)
- B. ad space creative size type (one-to-one)
- C. ad space specification (One-to-many)
- D. ad space creative size type (one-to-many)
Answer: C
Explanation:
When creating a digital ad sales media proposal and linking one show with multiple ad space formats during catalog design, the object mapping used is Ad Space Specification (One-to-many) (D). This mapping allows for a single show or content piece to be associated with multiple ad space formats, such as banners, videos, or pop-ups, enabling advertisers to select from a variety of formats that best suit their campaign goals and audience engagement strategies.References:
https://help.salesforce.com/
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 61
What does "Check Availability" do during media plan creation?
- A. makes sure that resources to work on creatives are available
- B. checks the schedules of the campaign plan team
- C. checks the ad space and capacity availability in the ad server'
- D. checks the availability of the ad server
Answer: C
Explanation:
The "Check Availability" function during media plan creation is designed to check the ad space and capacity availability in the ad server (D). This process ensures that the desired placements and inventory are available for the planned campaign dates and volumes, thereby avoiding overbooking and enabling effective campaign planning and execution.References:
https://help.salesforce.com/articleView?id=sf.dmp_advertising_sales_check_availability.htm
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 62
Which sObject defines the resolution of the device used when an ad needs to be de displayed as part of digital ad sales?
- A. media content title
- B. product
- C. ad creative size type
- D. media channel
Answer: C
Explanation:
TheAd Creative Size TypesObject in Salesforce Media Cloud defines the resolution and dimensions required for ad creatives to be properly displayed across different devices. Thisobject is crucial in digital ad sales as it ensures that ads are appropriately formatted and rendered on various screens, enhancing the viewer's experience and the effectiveness of the advertisement. By specifying the resolution and size of ad creatives, this object helps in maintaining consistency and quality in ad presentations across different media channels.
References:
Salesforce Media Cloud documentation:https://help.salesforce.com/
Salesforce Advertising Sales Management resources:
https://www.salesforce.com/products/media-cloud/overview/
NEW QUESTION # 63
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