Pass Your Exam Easily! Marketing-Cloud-Email-Specialist Real Question Answers Updated on May 17, 2024
Actual Questions Answers Pass With Real Marketing-Cloud-Email-Specialist Exam Dumps
NEW QUESTION # 72
Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week.
Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?
- A. Add complementary SMS campaigns.
- B. Focus on action-driven subject lines.
- C. Create more focused segmented lists for messaging.
Answer: A
NEW QUESTION # 73
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Data Extension Sharing Rules
- B. Shared Data Extension Permissions
- C. Date/Time Range for Access
- D. Manage Data Extension Policies
Answer: B
Explanation:
Explanation/Reference:
NEW QUESTION # 74
Northern Trail Outfitters (NTO) built an email with images, text, and links pointing to the same URL. NTO wants to understand how each type of link performs.
Which tag should NTO add to the HTML <a> element to differentiate the links?
- A. conversion
- B. linkname
- C. alias
Answer: B
Explanation:
Explanation
The tag that NTO should add to the HTML <a> element to differentiate the links is linkname1. Linkname is an attribute that allows NTO to assign a custom name to each link in their email, which can help them track and measure the performance of each link type2. By using linkname, NTO can see how many clicks each image, text, or URL link received in their email reports3. For example, NTO can use linkname like this:
<a href="https://www.nto.com" linkname="logo"> <img src="logo.png" alt="NTO logo"> </a> <a href="https://www.nto.com" linkname="text"> Click here to visit our website </a> <a href="https://www.nto.com" linkname="url"> https://www.nto.com </a> Conversion is not the correct answer, as it does not help differentiate the links. Conversion is an attribute that allows NTO to track and measure the revenue generated by each link in their email4. By using conversion, NTO can see how much sales each link contributed to their email campaigns5. However, conversion does not affect the name or appearance of the links.
Alias is also not the correct answer, as it does not help differentiate the links. Alias is an attribute that allows NTO to assign a friendly name to each link in their email, which can help them improve their email deliverability and reputation. By using alias, NTO can avoid using long or suspicious-looking URLs that may trigger spam filters or deter subscribers from clicking. However, alias does not affect the tracking or reporting of the links. References := 1: Link Attributes - Salesforce 2: Marketing Cloud Email Specialist Certification Guide & Tips 3: Email Tracking - Salesforce 4: Conversion Tracking - Salesforce 5: Conversion Tracking Reports - Salesforce : Alias Tag - Salesforce : Email Deliverability Best Practices for Email Studio - Salesforce
NEW QUESTION # 75
The customer success team at Northern Trail Outfitters wants to build out a profile for its subscribers to improve segmentation for future sends.
Which content block should the team use to capture this information directly from the inbox for some subscribers?
- A. Einstein content block
- B. Interactive Email Form block
- C. Smart capture block
Answer: B
Explanation:
Explanation
Interactive Email Form block is the content block that the team should use to capture information directly from the inbox for some subscribers. Interactive Email Form block allows marketers to create forms within emails that can be filled out and submitted by subscribers without leaving their email clients. The form data can then be stored in a data extension for future use. Smart Capture block is used to create forms within landing pages, not within emails. Einstein Content block is used to display personalized content based on subscriber behavior and preferences, not to capture information from subscribers.
NEW QUESTION # 76
An email marketer has been tasked with increasing open rates on a weekly newsletter that currently uses a consistent, identifiable subject line: "NTO Weekly: Topics of interest this week." Which two best practices should the marketer use to make the subject line more effective? (Choose two.)
- A. A/B test the effectiveness of different subjects.
- B. Keep the subject text between 50 and 100 characters long.
- C. Include "RE:", "FWD:", "etc." to get the reader's attention.
- D. Include information relevant to the message in the subject line.
Answer: A,D
NEW QUESTION # 77
NTO uses html emails that have headers and footers coded into it email what tool can marketer use to control default headers and footers on email sent.
- A. dynamic content
- B. An script lookups
- C. Delivery profiles
- D. sender's profile
Answer: C
NEW QUESTION # 78
A global marketing team has created an email using Content Builder Approvals and shared it with multiple business units in their Enterprise. Even though the email was approved, additional changes are needed.
What is the first action that should be taken to make the edits?
- A. Unshare the email.
- B. Withdraw email approval.
- C. Cancel send using email.
Answer: C
NEW QUESTION # 79
Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?
- A. A Dimension
- B. A collection
- C. A Dashboard
Answer: B
NEW QUESTION # 80
What can a marketer do to enhance a Welcome Series campaign? (Choose 2)
- A. Share the email program's value proposition
- B. Personalize email content
- C. Require that the subscriber refer a friend
- D. Send three emails on the first day after sign-up
Answer: A,B
NEW QUESTION # 81
Northern Trail Outfitters (NTO) is launching a monthly newsletter for its subscribers to opt in to. NTO needs to ensure CAN-SPAM compliance.
In which two ways can they avoid emails being blocked or marked as spam? (Choose two.)
- A. Use animated emojis in subject lines to draw the eye.
- B. Use a clear "From" name that is easily recognized.
- C. Include a "Contact Us" link in the footer.
- D. Include a physical mailing address of the company.
Answer: B,D
NEW QUESTION # 82
Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?
- A. Specify character encoding in import file.
- B. Configure Field-Level Encryption in import file.
- C. Manage Files in File Transfer.
Answer: B
Explanation:
Explanation
If you import an encrypted file of subscriber data, you need to configure Field-Level Encryption in the import file activity. This allows you to specify which fields are encrypted and how to decrypt them. The Manage Files in File Transfer activity is used to move files from one location to another, not to import them. The character encoding setting is used to ensure the correct display of characters in different languages, not to decrypt encrypted data. You can learn more about this in the Importing Data into Marketing Cloud module on Trailhead.
NEW QUESTION # 83
Which statement regarding editing an email template is true? (Choose 2) *****
- A. Changes to a template cannot be made once it is saved in the application
- B. Updating an email to reflect changes made in its template can be done in the email properties
- C. A template does not automatically affect emails created from that template
- D. Changes to a template are automatically inherited in emails built from that template
Answer: B,C
NEW QUESTION # 84
Northern Trail Outfitters (NTO) is troubleshooting why a triggered send isn't being delivered to the customer.
When querying the _subscribers data view, NTO notices this subscriber key exists twice, and one of them has a status of'Held'.
What is the source of the duplicate subscriber key?
- A. Auto Suppression List
- B. Triggered Send Managed Lists
- C. Global Unsubscribe List
Answer: B
NEW QUESTION # 85
What happens when subscribers click the default "One-Click Unsubscribe" in an email sent to a "Public" List?
(Choose 3)
- A. They will be unsubscribed from the List used for the send
- B. They can resubscribe from the Subscription Center
- C. They will be unsubscribed from all available lists
- D. They can choose to be unsubscribed from all lists in the Subscription Center
- E. They will be removed from the data extension
Answer: A,B,D
NEW QUESTION # 86
A marketer wants to send emails to segments that are created from multiple data extensions on a daily basis.
The daily sends kicks off a complex campaign with multiple messages in both Email and Mobile Which action should they take to execute the campaign?
- A. Use Journey Builder Recurring Entry Source, Messaging, and Flow Control Activities
- B. Use Automation Studio query for segmentation and Journey Builder for Messaging and Flow.
- C. Use Automation Studio Filtering, Messaging, and wait activities.
Answer: A
Explanation:
Explanation
Journey Builder is a tool that allows marketers to create personalized, cross-channel customer journeys based on real-time behavior and data. Journey Builder can use a Recurring Entry Source to inject contacts from multiple data extensions into a journey on a daily basis. Journey Builder can also use Messaging and Flow Control Activities to send emails and mobile messages and control the timing and frequency of the communications.
NEW QUESTION # 87
Northern Trail Outfitters (NTO) has an upcoming campaign with a call to action to shop its new NTO outlet store. The campaign will need to send upto three emails but stop sending to each specific subscriber once they have made a purchase at the NTO outlet, and provide reporting on the success of the campaign.
Which Journey Builder component addresses the two requirements of this campaign?
- A. Exits
- B. Decision Splits
- C. Goals
Answer: C
Explanation:
Explanation
Goals are the Journey Builder component that addresses the two requirements of this campaign. Goals allow marketers to define a desired outcome for each journey, such as making a purchase at the NTO outlet, and track how many contacts achieve it. Goals also allow marketers to exit contacts from the journey once they achieve the goal, which means they will stop receiving emails from the campaign. Decision Splits are used to branch contacts into different paths based on criteria, but not to exit them from the journey or track their outcomes. Exits are used to remove contacts from the journey based on criteria, but not to track their outcomes.
NEW QUESTION # 88
Northern Trail Outfitters' marketing team includes the nearest store to customers in the template of its emails.
This data extension only needs to be updated when store information changes, such as when a new store opens or a store closes.
How could this be achieved?
- A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.
- B. Create an automation to begin when information changes on a store object using a workflow rule.
- C. Create a file drop automation to initiate when the store's data extension is updated via import.
- D. Create a scheduled automation to import the file on a recurring basis with store information.
Answer: A
NEW QUESTION # 89
Other than an image a file must be XX MB or less in size?
- A. 5MB
B 25 MB - B. 1 KB
- C. 1 MB
Answer: B
NEW QUESTION # 90
What are some of the acquisition method for allowing subscribers to opt-in to receiving email? (Choose 3)
- A. Drip campaigns
- B. Authenticate email
- C. Paid Mobile Ads
- D. Capture from Facebook
- E. Sales associate request during check out.
Answer: C,D,E
NEW QUESTION # 91
A customer leverages transactional messages to send order confirmations.
What type of message is most suitable in this situation?
- A. Send Flow
- B. Triggered Email
- C. Test Send
- D. User-Initiated Email
Answer: B
Explanation:
Explanation
NEW QUESTION # 92
The CMO at Northern Trail Outfitter (NTO) has tasked the marketer with tracking the performance of NTO's welcome and post purchase journeys.
Which action should the marketer take to evaluate journey performance?
- A. Review opens and clicks activity summaries.
- B. Export the journey email analytics
- C. Define a goal for each journey.
Answer: A
Explanation:
Explanation
Reviewing opens and clicks activity summaries is the best action to evaluate journey performance, as it provides information about how subscribers are engaging with the emails sent from the journey. The activity summaries show metrics such as unique opens, unique clicks, unsubscribes, bounces, and complaints for each email activity in the journey. These metrics can help the marketer assess the effectiveness of the email content, design, and timing.
NEW QUESTION # 93
NTO is looking at using Journey Builder rather than Automation Studio to send emails. What are the three benefits of using Journey Builder? Choose 3 answers
- A. The ability to extract data from an Audience data extension for analysis
- B. The ability to set criteria to segment contacts based on behavior using SQL
- C. The ability to update or create Salesforce CRM objects or records
- D. The ability to setup A/B/N tests as part of the workflow to conduct timing and creative tests
- E. The ability to set goals and have the system listen to see if users met the goal
Answer: C,D,E
Explanation:
https://help.salesforce.com/articleView?id=mc_jb_schedule_an_audience.htm&type=5
NEW QUESTION # 94
Which segment can be manually refreshed under Actions? (Choose 2)
- A. Filtered Data Extension
- B. Random Group
- C. Filtered Group
- D. Standard Data Extension populated by a Query
Answer: A,C
NEW QUESTION # 95
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Salesforce Certified Marketing Cloud Email Specialist certification is a globally recognized credential that demonstrates the candidate's proficiency in using Salesforce Marketing Cloud to design, manage, and execute successful email marketing campaigns. Salesforce Certified Marketing Cloud Email Specialist certification is ideal for marketers, email specialists, campaign managers, and digital marketing professionals who want to enhance their skills in email marketing.
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