Salesforce Marketers Marketing-Cloud-Email-Specialist Dumps | Updated May 10, 2023 - Dumpexams
Master 2023 Latest The Questions Salesforce Marketers and Pass Marketing-Cloud-Email-Specialist Real Exam!
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Marketing cloud email specialist
NEW QUESTION 72
NTO wants to improve open rates. The email tracking team would like each of its campaign
to have an engaging firm name, what should the email team setup for each campaign.
- A. Sender profile
- B. Delivery profiles
- C. Profile attributes
- D. send flow
Answer: A
NEW QUESTION 73
Northern Trail Outfitter's customer base has high engagement on mobile devices, and a marketing intern is creating an email campaign tomorrow.
Which mobile optimization option provides the quickest turnaround and easiest implementation?
- A. Mobile Responsive
- B. Mobile Aware
- C. Responsive Aware
Answer: B
NEW QUESTION 74
The Chief Marketing Officer at Northern Trail Outfitters would like to increase engagement of existing subscribers.
Which method should the team use to accomplish this goal?
- A. Remove inactive subscribers from the target population.
- B. Create a re-engagement campaign for inactive subscribers asking to opt-in again.
- C. Create a list of inactive subscribers and suppress them from campaigns.
- D. Create a re-engagement campaign for all subscribers asking to opt-in again.
Answer: B
NEW QUESTION 75
Which feature would a marketer use to build a Send Classification? (Choose 2)
- A. Delivery Profile
- B. Reply Mail Profile
- C. Sender Profile
- D. Custom Profile Center
Answer: A
NEW QUESTION 76
A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key in All Subscribers as a Send Relationship. What is a true statement about the email send behavior for any subscriber who currently does NOT exist in All Subscribers? (Choose 2)
- A. The email address and Subscriber Key will be added to All Subscribers
- B. The subscriber will be added to All Subscribers with a status of Active
- C. The Primary Key and demographic data will be added to All Subscribers
- D. The email send will fail
Answer: A,B
NEW QUESTION 77
A marketing team has a series of emails that will be sent to prospective customers. The audience will be built from data
stored in two data extensions. they wouldlike to test engagement across multiple versions of the creative to determine
which is most effective. Which tools will accomplish this?
- A. Automation Studio and Content builder
- B. Automation Studio and Journey Builder
- C. Journey Builder and Email Studio
- D. Email Studio and Audience Builder
Answer: C
NEW QUESTION 78
A marketer has created a primary data extension that contains all active subscribers with fields containing key demographics and subscriber attributes. Each week, there are up to 10 teams that send to segments of their subscriber base.
What should they use to ensure they have fresh data for these sends?
- A. A verification step In the send automation
- B. An approval process for sending
- C. A nightly automation with a filter activity
Answer: C
NEW QUESTION 79
A Marketer developed an email with personalized content based on 5 geographical regions; Northwest - Static Image; Southwest - Image carousel Central - No content; Northeast - Static image; Southwest - Coupon; How many dynamic content rules need to be created to accomplish this?
- A. 0
- B. 1
- C. 2
- D. 3
Answer: B
NEW QUESTION 80
Northern Trail Outfitters (NTO) would like to send shipping email notifications to members. Shipping fulfillment data is included in a file which Is moved at frequent intervals to a folder on NTO's Enhanced FTP Account.
Which solution can be used to achieve this?
- A. File Drop Starting Source in Automation Studio
- B. Triggered Email in Email Studio
- C. Import Activity In Email Studio
- D. File Drop Entry Source in Journey Builder
Answer: A
NEW QUESTION 81
A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)
- A. The file for animport activity can be on a desktop computer
- B. The file for an import activity must be placed in a folder on a FTP site
- C. An import activity can be executedmanually
- D. An import activity can be used in an automation created in Automation Studio
- E. The import activity is under Subscribers in the Email Application
Answer: A,B,D
NEW QUESTION 82
A marketer would like to improve open rates for weekly email campaigns.
On which area of email design should the marketer focus?
- A. Email Body
- B. Link Content
- C. Envelope Content
- D. Footer
Answer: C
NEW QUESTION 83
Northern Trail Outfitters wants to send monthly birthday coupons to their subscribers. What feature would allow for easy segmentation?
- A. Data Filters
- B. Measures
- C. Query Activities
- D. AMPscript
Answer: A
NEW QUESTION 84
Northern Trail Outfitters has a Master Customer shared data extension. The company wants to make the table available to some of the business units, but not all of them.
How can access to the Master Customer table be restricted?
- A. Date/Time Range for Access
- B. Shared Data Extension Permissions
- C. Data Extension Sharing Rules
- D. Manage Data Extension Policies
Answer: B
Explanation:
Explanation/Reference:
NEW QUESTION 85
Northern Trail Outfitters wants to create a segment that will add and update the data in the data extension.
They do not want the data overwritten. If a subscriber no longer meets the filter criteria, they should remain in the segment.
What could be used to segment the data?
- A. Filter Activity
- B. Data Filter
- C. Query Activity
- D. Synchronized Data
Answer: B
NEW QUESTION 86
Northern Trail Outfitters (NTO) wants to add automation to its email marketing. Which automation should NTO create as a good first step?
- A. An automation that deletes old data extensions, emails, and reports
- B. An automation that Imports subscriber data regularly and updates key data extensions
- C. An automation that contains several recurring emails and decisioning points
Answer: A
NEW QUESTION 87
Following a batch email send. Northern Trail Outfitters wants to update an email link's URL.
Which action should be recommended?
- A. Navigate to the email in Content Builder and update the URL.
- B. Navigate to URL Expiration in Setup and update the URL.
- C. Navigate to the Job Links tab In My Tracking and update the URL.
Answer: C
NEW QUESTION 88
Northern Trail Outfitters (NTO) wants to ensure a good user experience when subscribers read their emails.
What best practice should NTO employ?
- A. Rely on image-only emails to engage subscribers
- B. Use one file type for all images in the email.
- C. Increase DPI and file size for image display.
- D. Keep total weight with images at 800KB or lower.
Answer: D
NEW QUESTION 89
Which of the following segmentation tools can be used for both lists and data extensions?
- A. Groups
- B. Data Filters
- C. Measures
- D. Query Activities
Answer: B
NEW QUESTION 90
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)
- A. Address Book Strategy - add address book tool to your emails.
- B. Ensure all subscribers have given you permission
- C. Add how the subscriber subscribed to your email
- D. Identify the message as an advertisement
- E. Subject line recognition
Answer: A,B,C,E
NEW QUESTION 91
Northern Trail Outfitters (NTO) wants to ensure its emails are meeting subscriber expectations and enticing engagement.
Which two best practices should NTO employ when sending email? Choose 2 answers
- A. Send generic content to appeal to all audiences.
- B. Set cadence expectations up front with subscribers.
- C. Send multiple emails a day to keep the brand top of mind.
- D. Use subscriber data to dynamically populate email content.
Answer: B,D
NEW QUESTION 92
What are the 4 steps to create dynamic content?
- A. Execute
- B. Preview
- C. Test Send
- D. Create
- E. Build Rules
- F. Plan
Answer: B,D,E,F
NEW QUESTION 93
Northern Trail Outfitters (NTO) has been sending email for about 10 years. A new marketing manager noticed NTO's deliverability continually decreased over the last year. NTO wants to grow its existing subscriber base and increase its ROI on email marketing by improving engagement with its subscribers.
Which three strategies will help improve NTO's email deliverability? (Choose three.)
- A. Purge old or inactive email addresses.
- B. Purchase lists from companies that guarantee users have opted in.
- C. Encourage subscribers to add the company's sending domain to their address books.
- D. Authenticate email sending to distinguish it from spammers.
- E. Ensure the spam complaint rate is between 1% and 3%.
Answer: A,C,D
NEW QUESTION 94
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Introduction to Salesforce Marketing cloud email specialist Exam
The Salesforce-Marketing cloud email specialist exam is a competency-based certification exam that recognizes your development of enhanced capabilities to troubleshoot and solve basic Marketing Cloud-specific issues, using the Salesforce Marketing Cloud Email application tools in executing both tactical as well as strategic email campaigns. To attempt the exam, individuals must have industry experience.
Post certification , professionals are expected to perform below tasks :
- Invest time in studying the resources listed in this exam guide and the additional required study materials provided by Salesforce.
- Build complex email automations.
- Build relational data models.
A fully updated 2023 Marketing-Cloud-Email-Specialist Exam Dumps exam guide from training expert Dumpexams: https://www.dumpexams.com/Marketing-Cloud-Email-Specialist-real-answers.html
Practice To Marketing-Cloud-Email-Specialist - Dumpexams Remarkable Practice On your Salesforce Certified Marketing Cloud Email Specialist Exam: https://drive.google.com/open?id=1cdB48qcm49fTDgPeEq5pEFoRUssxcmG3