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IBM Smarter Commerce Sales Mastery Test v1 Sample Questions:

1. You can create a powerful self-service experience for the customer using?

A) The IBM Enterprise Service Process Manager
B) The IBM Customer Experience Suite
C) The IBM Commerce Framework
D) The IBM Customer Service System

2. Which one of these is an example of analytics supporting the Smarter Commerce 'Buy' offerings?

A) Customer behavioral segmentation.
B) Market basket analysis.
C) Linear regression.
D) Social analytics.

3. What are Smarter Commerce 'Sell' Offerings focused on?

A) Integrating the supply chain in order to support the selling process.
B) Up-sell potential via outbound calling centers and automated dialers.
C) Optimize the customer experience, regardless of touchpoint, or mode of access.
D) Driving the customer to the preferred enterprise sales channel.

4. The LIVE customer profile is particularly valuable as a predictor since it

A) maintains visit activity over time, and also captures off-site impressions
B) solicits customer feedback directly
C) captures all web interactions for any customer
D) keeps all customer history in a cookie on their computer

5. Which of the following is an example of a Smarter Commerce offering in the Marketing phase of the commerce cycle?

A) Unica
B) Customer segmentation.
C) All of the above.
D) Cross-channel campaign management.

Solutions: