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Salesforce AP-215 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: General Functionalities | 13% | - Navigation and interface - Basic concepts and terminology - Core platform capabilities |
| Topic 2: Data Quality and Cleansing | 7% | - Error handling and correction - Duplicate management - Validation rules |
| Topic 3: Data Integration and Ingestion | 12% | - API and file-based import - Data streams and connectors - Refresh schedules and data flow |
| Topic 4: Datasets and Data Views | 10% | - View configuration and sharing - Dataset creation and management - Filtering and segmentation |
| Topic 5: Performance and Troubleshooting | 5% | - Common issues and fixes - Monitoring and optimization |
| Topic 6: Data Harmonization | 3% | - Cross-source alignment - Pros and cons of harmonization approaches - Standardization methods |
| Topic 7: Reporting and Analytics | 12% | - Report creation and scheduling - Insight generation and interpretation - Attribution models |
| Topic 8: Data Permissions and Governance | 5% | - Data update controls - Parent-child data setups - User access and roles |
| Topic 9: Data Mapping and Modeling | 5% | - Dimensions and measures - Data structure and relationships - Source of truth configuration |
| Topic 10: Calculated Fields and Functions | 5% | - Extract and transformation formulas - Custom calculations - VLOOKUP and FUZZYVLOOKUP |
| Topic 11: Automation and Workflow | 5% | - Automated distribution - Workflow setup |
| Topic 12: Overarching Entities | 3% | - Structure and configuration - Use cases and application scenarios |
| Topic 13: Dashboards and Visualization | 15% | - Dashboard design and layout - Chart types and usage - KPI and metric display |
Salesforce Marketing Cloud Intelligence Accredited Professional Sample Questions:
1. Your client is interested in ingested the below file to a new generic data stream type:
The field 'Meeting Code' was mapped to the main entity key. 'How should the 'Room Number' be mapped?
A) An attribute of 'Meeting Code'
B) A custom metric and set aggregation to AUTO
C) A separate entity key
D) A custom metric and set aggregation to SUM
2. A client's data consists of three data streams as follows:
Data Stream A:
* The data streams should be linked together through a parent-child relationship.
* Out of the three data streams, Data Stream C is considered the source of truth for both the dimensions and measurements.
Assuming the data was ingested properly and the Parent Child was created correctly according to the client's requirements, what is the total Impressions value for Campaign Key 'CK_3'?
A) N-A
B) 100
C) 150
D) 300
3. Which three statements describe Overarching Entities? 03m 23s
A) These are mappable dimensions that are present in each and every dataset type
B) Once the data streams in which Custom Classification values were mapped are deleted, their data is deleted.
C) The values of these entities are stored at the workspace level, rather than the data stream level
D) When needed, these entities can act as a main entity, replacing the original one.
E) Some overarching entities hold a Many-to-Many relationship with the main entity, and others hold a One-to-Many relationship with it.
4. A client Ingested the following We into Marketing Cloud Intelligence:
The mapping of the above file can be seen below:
Date - Day
Media Buy Key - Media Buy Key
Campaign Name - Campaign Name
Campaign Group -. Campaign Custom Attribute 01
Clicks -> Clicks
Media Cost -> Media Cost
Campaign Planned Clicks -> Delivery Custom Metric 01
The client would like to have a "Campaign Planned Clicks" measurement.
This measurement should return the "Campaign Planned Clicks" value per Campaign, for example:
For Campaign Name 'Campaign AAA", the "Campaign Planned Clicks" should be 2000, rather than 6000 (the total sum by the number of Media Buy keys).
In order to create this measurement, the client considered multiple approaches. Please review the different approaches and answer the following question:
Which two options will yield a false result:
A) Option 5
B) Option 4
C) Option 1
D) Option 3
E) Option 2
5. Your client would like to create a new harmonization field - Exam Topic.
The below table represents the harmonization logic from each source.
As can be seen from the table there are in fact two fields that hold a certain connection: Exam ID and Exam Topic. The connection indicates that where an Exam ID is found -a single Exam Topic value is associated with it.
The Client has a requirement to be able to view measurements from all data sources sliced by Exam Topic values as seen in the following example:
Which harmonization feature should an Implementation engineer use to meet the client's requirement?
A) Parent Chile
B) Calculated dimensions
C) Custom Classification
D) Transformers
E) Fusion
Solutions:
| Question # 1 Answer: A | Question # 2 Answer: B | Question # 3 Answer: C,D,E | Question # 4 Answer: A,C | Question # 5 Answer: C |



