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Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

1. LenoxSoft finds that prospects are unsubscribing from emails, but they wants to make sure the prospects are intending to unsubscribe from all emails and it isn't a mistake.
What should be implemented?

A) Opt prospects back in only if they have interacted with other marketing content and have a Marketing Cloud Account Engagement score greater than 10 using an automation rule.
B) Opting out a prospect is irreversible. A solution to confirm the opt out or opt prospects back in cannot be implemented.
C) Set up a Marketing Cloud Account Engagement template for the automated resubscribe feature to have an email sent to allow opted out prospects to opt back in.
D) Create a completion action to assign a task to the Assigned User to make a phone call to ensure the prospect intended to unsubscribe.

2. LenoxSoft has two primary groups of contacts in their Salesforce account, managed separately using Marketing Cloud Account Engagement Business Units (PBUs). They have one marketing team that needs to manage campaigns for both business units (BUs).
How should this be configured?

A) Create multiple Salesforce users with the same email address connected to one Marketing Cloud Account Engagement user, then use the business unit switcher.
B) Create Marketing Cloud Account Engagement user records in each business unit connected to the same Salesforce users, then use the business unit switcher.
C) Create Marketing Cloud Account Engagement user records in one business unit, then use the business unit switcher to access each account.
D) Create one Salesforce user connected to one Marketing Cloud Account Engagement user, then use Marketing Cloud Account Engagement user groups to use the business unit switcher.

3. "LenoxSoft's marketing team wants to track which of their white papers converts the most net new leads so they can write more like it.
What actions should be taken to ensure they can report on the statistics in Salesforce?

A) Create a form to gate each white paper > add completion actions: add to Salesforce campaign and assign to user
B) Add custom redirects for each white paper > add completion actions: add to Salesforce campaign and assign to user
C) Enable connected campaigns and campaign member sync > add files to Marketing Cloud Account Engagement with completion action: assign to user
D) Upload files to Marketing Cloud Account Engagement > create an engagement program with actions: add to Salesforce campaign and assign to user

4. Do hard bounces need to be removed from lists

A) True
B) False

5. LenoxSoft wants to automatically nurture prospects who complete any of their white paper forms. There is a particular form for a high-value white paper. They want to ensure prospects who complete this form are sent down a particular path in the nurture program.
How should this be set up?

A) Add completion actions to the form: add to list and assign to user > add the list as the recipient list
B) Add completion actions to the form: add to list and add tag > add the list as the recipient list in an
C) Add completion actions to the form: add to list and add to Salesforce campaign > add the list as the

Solutions: