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How to study the Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

As preparation for this exam, Salesforce recommends a combination of hands-on experience within the platform, training course completion, and self-study of the areas listed in the Exam Outline section of this exam guide.

To continue developing your Salesforce skillset, visit Trailhead Academy to enroll in expert-led courses.

The courses recommended for this exam include:

Essentials of Pardot Lightning App for Digital Marketers (PDX101)

Besides, Salesforce recommends self-study by reviewing online Documentation, White Papers, and User Guides. Search for the topics listed in the Exam Outline section of this guide and study the information related to those topics. Documentation can be accessed through the Pardot Knowledge Base here. White Papers and topical blog posts can be accessed here.

Reference: https://trailhead.salesforce.com/help?article=Salesforce-Certified-Pardot-Specialist-Exam-Guide

Introduction to Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce Certified Pardot Specialist credential is designed for individuals who would like to demonstrate their skills and knowledge in designing and building marketing campaigns within Pardot. The candidate would know how to build strategic marketing processes that incorporate different tools like email marketing, lead generation, lead qualification, and can use reports to make data-driven decisions.

Topics of Salesforce Pardot-Specialist: Salesforce Certified Pardot Specialist Exam

The Salesforce pardot-specialist exam measures the expertise and skills of an applicant relevant to the goals below. An applicant should have hands-on experience on the Lightning Platform designing custom applications and have demonstrated the application of all the below features/functions. The syllabus for the pardot-specialist exam dumps is listed below in detail of each section and their topics:

Visitors and Prospects: 8%

• Describe the relationship between visitors and prospects.
• Given a scenario, apply the appropriate plan of action using Prospect Audits.

Administration: 11%

• Illustrate how to create, edit, and map fields.
• Describe the capabilities of the Pardot Recycle Bin.
• Explain the relationship between Pardot and Salesforce.

Pardot Forms, Form Handlers, and Landing Pages: 20%

• Identify the capabilities, use cases, and interpret reporting metrics for landing pages.
• Given a scenario, identify the capabilities, use cases, and interpret metrics of Pardot forms.

Lead Management: 24%

• Distinguish between the capabilities of, use cases for, and how to create different types of lists.
• Explain what a Grade measures and how grading is managed.
• Define the capabilities of a complete action.
• Identify the capabilities and use cases of custom redirects.
• Define the capabilities of a segmentation rule.
• Explain the components and use cases of an automation rule.
• Explain what a Score measures and how scoring is managed.
• Define the capabilities of page actions.

Email Marketing: 20%

• Distinguish between an Email and an Email Template.
• Distinguish between the metrics collected in Pardot email reporting.
• Given a scenario, identify the capabilities and use cases for email.

Engagement Studio: 17%

• Explain the process of updating an engagement program including its assets.
• Distinguish between the components of an engagement program.

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