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Facebook 410-101 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Measurement and Reporting | - Optimization recommendations based on metrics - Performance reporting tools - Key performance indicators and insights |
| Campaign Setup & Implementation | - Ads Manager configuration - Campaign structure and objectives - Pixel, SDK and offline conversions setup |
| Campaign Planning | - Audience targeting strategies - Fundamentals of Facebook media buying - Align campaigns to business goals |
| Campaign Optimization | - Placements and Advantage + configurations - Bid strategies and delivery optimization - Budget management and scheduling |
Facebook Certified media buying professional Sample Questions:
Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.
- A. Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
- B. Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
- C. Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.
- D. Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
Correct Answer: B 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
An eCommerce recently installed the Facebook pixel on their website to better understand the ROAS of the online marketing efforts.
After two months, they've spent $3,500 in online conversion campaigns, and generated $6,000 in revenue.
You realize that the ratio for the ROAS is 1.71:1
What does this ratio mean?
Choose only ONE best answer.
- A. For every $1 of revenue, you spend $1.71 in advertising.
- B. For every $10 you spend on a campaign, you generate $1.71 of revenue.
- C. For every $1 you spend on a campaign, you generate $3.5 of revenue.
- D. For every $1 you spend on a campaign, you generate $1.71 of revenue.
Correct Answer: D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
What column within Facebook Ads Manager helps you measure the sales generated by your campaigns?
Choose only ONE best answer.
- A. Total Purchases
- B. Total Conversion Value
- C. Conversions
- D. Conversion Costs
Correct Answer: B 🗳️
Your client wants to improve the results of your ads, so they suggest to increase the bidding.
You explain to them that multiple factors affect results; bidding is only one of them.
What are the other factors that affect your ad results?
Select all that apply.
Choose ALL answers that apply.
- A. Advertiser bid
- B. Quality Ranking
- C. Relevance
- D. Conversion Rate Ranking
- E. Ad Quality
- F. Frequency
- G. Estimated Action Rates
Correct Answer: A,C,E,G 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.
- A. You can't set up multiple Fan Pages into one account on Facebook currently.
- B. You set up multiple Fan Pages for each country.
- C. You build one Fan Page and then go to Facebook and create multiple locations.
- D. You set up a Global Page for international presence and then create a location for each country.
Correct Answer: D 🗳️
Explanation: Only visible for Dumpexams members. You can sign-up / login (it's free).
