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IBM Business Analytics Midmarket Foundational Sales Mastery Test v2 Sample Questions:

1. What are the 3 (three) key messages for IBM Cognos Express in the Business Analytics Midmarket?

A) Easy to Deploy. Easy to Start. Easy to Use
B) Easy to Install. Easy to Use. Easy to Buy
C) Easy to Buy. Easy to install. Easy to Deploy
D) Easy to Use. Easy to Deploy. Easy to Buy

2. What is the software growth opportunity in the Business Analytics Midmarket?

A) The Midmarket is growing on par with the overall Business Analytics software market
B) The Midmarket is growing slower than the overall Business Analytics software market
C) The Midmarket is growing faster than the overall Business Analytics software market
D) The Midmarket has not grown year over year

3. Identify the scenario where IBM Cognos Express will NOT be the correct choice:

A) Bursting statements to thousands of customers
B) Creating dashboards for Marketing
C) Budget planning in the Office of Finance
D) Reporting on inventory levels

4. During a conversation with the Sales Director, you try to uncover areas where your solution could add value in his department. Which question would you ask?

A) What happens when you need to combine information from multiple data sources to produce business reports?
B) Are you able to identify which promotional periods or campaigns were the most productive in converting leads?
C) How much time do you spend manually aggregating and managing budgets rather than working on strategic initiatives?
D) How do you communicate financial plans and forecasts to other groups in the company such as operations or research and development?

5. What is the definition of an IBM sales stage 04 qualified opportunity?

A) The customer has been BANT qualified.
B) The organization has funding (budget) or can achieve funding (budget) that is commensurate with the solutions that you provide, has people within the sphere of influence of the sponsor with the authority to buy. and has a compelling point in time when the solution to the issue should be implemented.
C) An opportunity exists within an organization to either solve a problem or take advantage of an opportunity that either decreases costs, increases revenue, complies with regulations or decreases risk.
D) The customer has funding and will buy something, and is considering multiple sources; uncertainty exists (no solution yet).

Solutions: