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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?

A) The winning variation did not have any opens.
B) The winning variation did not have any clicks.
C) The A/B test v/as a tie between the two variations.
D) The A/B test winning variation has not been determined.

2. Creating or marking an opportunity as lost will result in the change of a prospect's score

A) True
B) False

3. How can you set a prospect's first touch campaign?

A) Using automation rules.
B) Using completion actions
C) None of the above
D) Using segmentation rules.

4. What is a good default sales ready lead score?

A) 50
B) 100
C) 75
D) 200

5. Where on a prospect record would you look to see if a prospect had registered for a webinar?

A) Prospect Activities
B) Contents
C) Custom Fields
D) Insights

Solutions: