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Salesforce MC-201 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Administration | 11% | - Illustrate how to create, edit, and map fields - Describe the capabilities of the Account Engagement Recycle Bin - Explain the relationship between Account Engagement and Salesforce |
| Topic 2: Email Marketing | 20% | - Distinguish between the metrics collected in Account Engagement email reporting - Identify the capabilities and use cases for email given a scenario - Distinguish between an Email and an Email Template |
| Topic 3: Engagement Studio | 17% | - Distinguish between the components of an Engagement Program - Explain Engagement Program structure and capabilities |
| Topic 4: Account Engagement Forms, Form Handlers and Landing Pages | 20% | - Identify the capabilities, use cases and interpret metrics of Account Engagement forms given a scenario - Identify the capabilities, use cases and interpret reporting metrics for landing pages |
| Topic 5: Lead Management | 24% | - Define the capabilities of a completion action - Explain the components and use cases of an automation rule - Define the capabilities of page actions - Distinguish between the capabilities of, use cases for, and how to create different types of lists - Define the capabilities of a segmentation rule - Identify the capabilities and use cases of custom redirects - Explain what a Score measures and how scoring is managed - Explain what a Grade measures and how grading is managed |
| Topic 6: Visitors and Prospects | 8% | - Describe the relationship between visitors and prospects - Apply the appropriate plan of action using Prospect Audits given a scenario |
Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:
1. A marketer conducts an A/B test list send email. When viewing the report., they find that the winning version shows the percentage by which it out-performed the other version as 0%.
What can the marketer share with their stakeholders about the performance of the A/B test?
A) The winning variation did not have any opens.
B) The winning variation did not have any clicks.
C) The A/B test v/as a tie between the two variations.
D) The A/B test winning variation has not been determined.
2. Creating or marking an opportunity as lost will result in the change of a prospect's score
A) True
B) False
3. How can you set a prospect's first touch campaign?
A) Using automation rules.
B) Using completion actions
C) None of the above
D) Using segmentation rules.
4. What is a good default sales ready lead score?
A) 50
B) 100
C) 75
D) 200
5. Where on a prospect record would you look to see if a prospect had registered for a webinar?
A) Prospect Activities
B) Contents
C) Custom Fields
D) Insights
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: A | Question # 3 Answer: B | Question # 4 Answer: B | Question # 5 Answer: A |
